Simon Thompson, Director, Commercial Solutions, Esri & David Brecher, Real Estate Manager, A&P
This might be the toughest question to answer in retail. Today we live in a location based world in which Smartphones have replaced paper maps and information is easily accessible, anywhere, anytime. The business dynamics of opening a store have undergone radical transformation in the last five years. It’s not simply a question of understanding if your new outlet will it pull customers from your other stores or the competition. Today location based information determines every aspect of your success; your performance today and your future profits. While a crystal ball would be nice, Great Atlantic Pacific Tea Company, Inc. (A&P) found that location analytics helps them focus on, understand, and act upon changing markets.
Join A&P and Esri as they discuss how GIS and location analytics have helped this successful grocer enhance their real estate site selection and market planning strategy so they can meet the specific needs of their customers. You’ll learn how analyzing geodemographic data can help you grow and develop stores – maybe not in real-time – but more importantly, at the right time.
Simon Thompson, Director, Commercial Solutions, Esri
David Brecher, Real Estate Manager, A&P