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Moving Beyond CRM & BI To Improve The Customer Experience

The consumer is now driving the ways retailers respond to current product trends and customer service demands. Retailers need to shift from a product-centric to a customer-centric focus in order to compete with the variety of retail channels available to today’s connected shoppers. This session will
The consumer is now driving the ways retailers respond to current product trends and customer service demands. Retailers need to shift from a product-centric to a customer-centric focus in order to compete with the variety of retail channels available to today’s connected shoppers. This session will focus on best-in-class strategies around using analytics to define customer segments and deliver a more personalized shopping experience.
Recorded Jun 12 2012 61 mins
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Presented by
Kevin Permenter, Aberdeen & Joe Dalton, PivotLink
Presentation preview: Moving Beyond CRM & BI To Improve The Customer Experience
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  • Title: Moving Beyond CRM & BI To Improve The Customer Experience
  • Live at: Jun 12 2012 5:00 pm
  • Presented by: Kevin Permenter, Aberdeen & Joe Dalton, PivotLink
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