Guarav Pant, EKN & Mark Colbert, Epicor Retail
Today’s connected, device-enabled consumers don’t think in terms of channels, they simply shop – in stores, online, on their mobile phones. Retailers on the other hand are organized and optimized for channel-efficiency. And although eCommerce sales increased 72% from 2008-2013, compared with 8.5% growth for retail stores, stores continue to be the centerpiece of brick and mortar retailers’ business and the primary driver of revenue.
In this webcast, Guarav Pant, Research Director for Edgell Knowledge Networks, will present recent, original research that explores the apparent disconnect between these consumer and retailer trends, and how retailers can close the gap to ensure their physical stores remain aligned with their shoppers’ changing expectations and needs. Topics covered will include the transforming the store as a differentiator, elevating the customer and brand experience, the adoption of digital initiatives in store, frameworks for assessing progress, and key recommendations.