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Bringing The Benefits Of The Online Experience Into The Store

Web applications, mobile technology and social networking sites have offered retailers new outlets to drive customer loyalty and engagement. However, the brick-and-mortar store still drives the majority of retail purchases. In order to create a more compelling in-store customer experience, best-in-c
Web applications, mobile technology and social networking sites have offered retailers new outlets to drive customer loyalty and engagement. However, the brick-and-mortar store still drives the majority of retail purchases. In order to create a more compelling in-store customer experience, best-in-class merchants are implementing interactive technologies within the fours walls of the store. Digital applications and technologies drive engagement, education and conversion, while delivering on the need for a consistent cross-channel brand experience. This session will offer best practices on how retailers can use virtual sales assistance and other interactive tools and to make the store the star of all cross-channel strategies.
Recorded Jun 13 2012 64 mins
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Presented by
Tate Fisher, Katalyst Group & Kris Parker, Jump.ca & Christopher Krywulak, iQmetrix
Presentation preview: Bringing The Benefits Of The Online Experience Into The Store
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  • Title: Bringing The Benefits Of The Online Experience Into The Store
  • Live at: Jun 13 2012 5:00 pm
  • Presented by: Tate Fisher, Katalyst Group & Kris Parker, Jump.ca & Christopher Krywulak, iQmetrix
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