Top 5 Myths of Brand Advocacy REVEALED

Presented by

Nick Cifuentes (Global Social Media Director, Ancestry.com), Rob Fuggetta (Founder/CEO, Zuberance)

About this talk

Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.) What You’ll Learn: -Surprising insights about who Brand Advocates are and what makes them tick -Best practices for engaging and energizing this influential segment to drive leads and sales -How to measure the impact from brand advocacy programs -Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit

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The Zuberance Channel brings together forward-thinking marketers to discuss key strategies for brand advocacy and word of mouth in today’s social-media-connected world.