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Top 5 Myths of Brand Advocacy REVEALED

Nick Cifuentes (Global Social Media Director, Ancestry.com), Rob Fuggetta (Founder/CEO, Zuberance)
Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

What You’ll Learn:
-Surprising insights about who Brand Advocates are and what makes them tick
-Best practices for engaging and energizing this influential segment to drive leads and sales
-How to measure the impact from brand advocacy programs
-Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit
Aug 1 2012
44 mins
Top 5 Myths of Brand Advocacy REVEALED
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Demand Generation

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    -How to prepare for a media interview
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  • 65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

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    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
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  • Join DemandGen for an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin Akeroyd, general manager and senior vice president for Oracle Marketing Cloud. Coinciding with Oracle’s first ever Modern Marketing Experience (taking place the following week in Las Vegas), David will ask Kevin to share his insights on what attendees can expect at the show -- including the future of Eloqua and Responsys, Oracle’s flagship B2B and B2C marketing automation systems.
  • Modern buyers are self-educating on purchase decisions at every stage of the sales funnel. However, many lead generation professionals reserve the most engaging content formats for specific stages – a strategy misstep that fails to encourage prospects to move to the next stage. Webinars and videos can be used to engage prospects in all phases of the lead generation process, allowing marketers to better qualify leads and pass them to sales teams with more confidence.

    In this webinar Frost & Sullivan will discuss:

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  • Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

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    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

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    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
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  • Channel
  • Channel profile
  • What’s Hot in B2B Marketing in 2014 Recorded: Nov 7 2013 57 mins
    Rob Fuggetta, Rishi Dave, Sharon Crost, Lauren McCadney
    This webinar features three B2B marketers recently named by B2B magazine as top digital marketers:

    · Rishi Dave, Executive Director of Digital Marketing at Dell
    · Sharon Crost, Global Online Marketing, Social Media Manager, at Hitachi Data Systems
    · Lauren McCadney, Senior Manager, Social Media, at CDW

    Dave, Crost, and McCadney were among 25 digital marketers selected by BtoB’s editorial staff as Top Digital Marketers of 2013. The winners were selected based on criteria including strong interactive vision; innovative use of digital technologies; and proven technologies.
  • How to Boost Online Ratings & Rankings [Webinar] Recorded: May 15 2013 51 mins
    Rob Fuggetta
    Online ratings on Amazon, Yelp, TripAdvisor and other sites can make or break your business.
    Did you know?:
    • 70% consumers trust online reviews (Nielsen)
    • Increasing Yelp ratings by one star can boost revenues by 5% to 9% (Harvard Business Review)
    • 67% prospects change their mind after reading only one to three negative reviews (Lightspeed)


    In this informative webinar, you’ll learn how to:
    •Boost online ratings on shopping and review sites
    •Increase rankings (you’ll see how one hotel jumped 50 rungs on the TripAdvisor rankings ladder)
    •Leverage user-generated content to boost SEO, engagement, and sales


    Bonus! Ten webinar attendees will receive a complimentary autographed copy of the hot-selling book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” by Rob Fuggetta, Zuberance Founder/CEO.
  • Driving Sales & Word of Mouth in Hospitality: How Rubio’s Leverages Raving Fans Recorded: Feb 7 2013 59 mins
    Rob Fuggetta: Founder/CEO & Guest speaker: Karin Silk, VP Marketing, Rubio’s Fresh Mexican Grill
    Rubio’s Fresh Mexican Grill’s mission is to “create raving fans.” Rubio’s has built an army of nearly 100,000 raving Rubio’s fans that it’s leveraging to boost online ratings on Yelp and elsewhere plus sell more tacos and burritos.

    You’ll learn how to:

    *Create a thriving army of your raving fans (AKA “Brand Advocates”)
    *Mobilize Advocates to boost online ratings plus drive sales
    *Track and measure results from social/brand advocacy programs
    *How to reward Advocates without paying them

    Bonus! Free copy of the #1 Social Media Marketing Book

    Ten lucky webinar attendees will get a free copy of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force”

    About Zuberance

    Zuberance is a social media marketing company that manages and powers Brand Advocate programs for leading consumer and business brands, plus growing SMBs. Zuberance’s award-winning social media marketing platform enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.
  • How to Super-Charge Content Marketing via Brand Advocates Recorded: Dec 11 2012 42 mins
    Rob Fuggetta: Founder/CEO, Zuberance and author of "Brand Advocates" (Wiley, 2012)
    You have a secret content marketing weapon: Brand Advocates. As your most loyal, engaged, and enthusiastic customers, they’ll gladly create positive reviews, glowing testimonials, and more. Unlike your high paid agency or in-house copywriter, you don’t have to pay them thousands or hundreds of thousands or dollars to create compelling content. Simply make it easy for Advocates and they will happily create fantastic and authentic content. Intrigued?

    Register for the webinar and learn how to:
    -Identify Brand Advocates via social, digital, and mobile channels
    -Turn Advocates into content creators
    -Amplify and leverage Advocate content
    -Track advocacy content results and optimize
  • “Marketing is Dead”: Do You Agree? Recorded: Oct 30 2012 53 mins
    Bill Lee (President, Lee Consulting Group), Mitch Joel (President, Twist Image) Rob Fuggetta (Founder/CEO, Zuberance)
    Bill Lee (Author of "The Hidden Wealth of Customers") triggered a firestorm of controversy when he declared recently in a provocative Harvard Business Review blog post that traditional marketing – including advertising, public relations, branding and corporate communications – is dead.

    What do you think? Is it time to sound the death knell for traditional marketing? Is traditional marketing still alive and well? Are paid, owned, and earned media merging?

    Register now for this exciting webinar hosted by Zuberance, the leaders in brand advocacy. This is sure to be one of the most talked-about webinars of all of 2012!

    What You’ll Learn:

    · Why traditional marketing doesn’t work
    · How online Word of Mouth and brand advocacy is replacing traditional marketing
    · How to combine paid, owned, and earned media
  • Influencers or Brand Advocates: Who Carries the Real Clout? Recorded: Oct 24 2012 60 mins
    Jay Baer (Convince & Convert), Michael Brito (Edelman Digital), Rob Fuggetta (Zuberance)
    Companies today are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 blog subscribers may look tempting, but many brands are sitting right on top of an untapped digital gold mine: their own Brand Advocates. These highly satisfied customers are eager and willing to share their positive brand experiences, defend companies from negative Word of Mouth, and deliver new customers. As marketers are developing both influencer outreach and brand advocacy strategies, it’s important to understand the characteristics, motivations, and objectives behind engaging these two segments.

    Register for the Zuberance webinar featuring three established social marketing authors who will share their insights on Influencers and Brand Advocates.

    What You’ll learn:
    -The difference between Influencers and Brand Advocates (what makes them tick, what drives their behavior)
    -When to invest in an influencer outreach program vs brand advocacy strategy
    -Influencer outreach and brand advocacy success stories from top brands
  • Top 5 Myths of Brand Advocacy REVEALED Recorded: Aug 1 2012 44 mins
    Nick Cifuentes (Global Social Media Director, Ancestry.com), Rob Fuggetta (Founder/CEO, Zuberance)
    Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

    What You’ll Learn:
    -Surprising insights about who Brand Advocates are and what makes them tick
    -Best practices for engaging and energizing this influential segment to drive leads and sales
    -How to measure the impact from brand advocacy programs
    -Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit
  • 3 B2B Case Studies: How Box, AVG, & Parallels are Leveraging Customer Advocates Recorded: Feb 29 2012 60 mins
    Jen Grant (Box), Kim Johnston (Parallels), Jill Hunley (AVG), Rob Fuggetta (Zuberance)
    Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?

    Key Takeaways:

    -How to identify and energize your best customers (AKA Brand Advocates)
    -How to generate referral leads and boost sales via Social Media
    -How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
    -How to measure the impact of mobilizing Brand Advocates
Webinars for Forward-Thinking Digital Marketers
The Zuberance Channel brings together forward-thinking marketers to discuss key strategies for brand advocacy and word of mouth in today’s social-media-connected world.

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  • Title: Top 5 Myths of Brand Advocacy REVEALED
  • Live at: Aug 1 2012 6:00 pm
  • Presented by: Nick Cifuentes (Global Social Media Director, Ancestry.com), Rob Fuggetta (Founder/CEO, Zuberance)
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