Rethinking Prospecting: Freeing Up the Sales Force for Selling

Presented by

Yori Nelken, CEO, Leadspace

About this talk

Most sales reps spend less than half of their time actually selling (McKinsey , 2011). In our connected world customers are leaving digital fingerprints in LinkedIn, Facebook and other social networks. They tweet, blog and share content. Even those who are not active online are being mentioned by friends and colleagues. However, many sales and marketing organizations still rely on traditional, aging tools to find their customers. New technologies enable you to hone in on high-quality prospects based on what they do, the products they use, their skills and more. This translates into a flow of new leads delivered directly into your CRM when you need them. It also means improved sales efficiency and better closing ratios. Yori Nelken, CEO at Leadspace, presents the new world of sales and marketing, and demonstrates the innovative intelligence tools that take sales prospecting to a whole new level.

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Leadspace helps sales and marketing professionals find highly qualified prospects by mining social networks, databases and the web. The webcasts present case studies and best practices of social selling and prospecting.