Name: Essential Sales Prospecting Tools for the Connected Era
Start: 2012-08-07T16:00:00Z
End: 2012-08-07T16:23:23.000Z
Location: BrightTALK

Leadspace helps sales and marketing professionals find highly qualified prospects by mining social networks, databases and the web. The webcasts present case studies and best practices of social selling and prospecting.

Like many other companies, our sales team used to spend hours searching online for good prospects. They struggled with outdated contact info, and more often than not, it took them numerous calls to reach the right person in their target accounts.

In this webcast, we will share the results of a focused project we executed to grow our pipeline using a combination of purchased contact lists and our new Leadspace prospecting solution.

Join us to learn how we - 

- Found relevant prospects in target accounts
- Increased connect rate by 300%(!)
- Reduced effective cost-per-lead
- Used social networks for prospecting

How We Used 80% of our Junk Leads to Reach Viable Prospects

Most sales reps spend less than half of their time actually selling (McKinsey , 2011). 

In our connected world customers are leaving digital fingerprints in LinkedIn, Facebook and other social networks. They tweet, blog and share content. Even those who are not active online are being mentioned by friends and colleagues. 

However, many sales and marketing organizations still rely on traditional, aging tools to find their customers.

New technologies enable you to hone in on high-quality prospects based on what they do, the products they use, their skills and more. This translates into a flow of new leads delivered directly into your CRM when you need them. It also means improved sales efficiency and better closing ratios.

Yori Nelken, CEO at Leadspace, presents the new world of sales and marketing, and demonstrates the innovative intelligence tools that take sales prospecting to a whole new level.

Rethinking Prospecting: Freeing Up the Sales Force for Selling

Sales prospecting has never been easier - or has it? 

Now more than ever, Salespeople have access to a plethora of tools and a sea of information. However, grabbing the attention of quality prospects and getting a reply requires a careful selection of prospecting tools. 

In this webcast we will share, from our experience working with hundreds of sales organizations worldwide, the best prospecting tools companies use - some old, some new - and discuss how prospecting is transforming in our connected world.

Essential Sales Prospecting Tools for the Connected Era

social

selling

lead

generation

leads

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.

Inside Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Essential Sales Prospecting Tools for the Connected Era

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