Measuring Website Effectiveness

Presented by

Brian Offenberger (a/k/a RSS Ray)

About this talk

Learn how to get the most out of your website. Participants in this session will learn: The 3 purposes of a good website How to measure to determine website effectiveness How to determine what to measure to maximize business results 5 basic areas of website analysis

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No theory or hype here...just "put-to-work now" information from online marketing expert RSS Ray. Each week RSS Ray takes you through an online marketing best practice that will grow revenue, increase profits and lower marketing costs. Ray's direct, blunt style is just the straight advice you need for business growth in the internet era.