Web Writing 101: How to Write Search Engine Friendly Content

Presented by

Brian Offenberger (a/k/a RSS Ray)

About this talk

For the first time in history marketing content needs to be written for people and machines. In this high impact session, learn... Why web writing is different than other forms of writing All about tagging and why its important The importance of anchor text in obtaining high search engine rankings The rules of what should be hyperlinked within your content Style and format considerations to increase readability

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No theory or hype here...just "put-to-work now" information from online marketing expert RSS Ray. Each week RSS Ray takes you through an online marketing best practice that will grow revenue, increase profits and lower marketing costs. Ray's direct, blunt style is just the straight advice you need for business growth in the internet era.