Doug Sechrist, Jennifer Pockell-Wilson, Dave Lewis
Join Demand Generation industry leaders to discuss the new SiriusDecisions Demand Waterfall. Just unveiled at the recent SiriusDecisions Summit in May, the latest evolution of the Demand Waterfall's re-architecture was released, to incrementally improve insight and effectiveness of the current model. But what impact will this have on organizations?
Hear from industry leaders on their key takeaways and strengths and challenges of the new model.
•The increase in market focus on inbound marketing and how it will effect inquiries
•The new AQL (Automation Qualified Lead) and TAL (Teleprospecting Accepted Lead) up leveling the role of teleprospecting
•The "route around" taking into account non-marketing sources leads and how this will impact marketing and sales alignment
Panelists include: Doug Sechrist - VP of Demand Marketing Eloqua, Jennifer Pockell-Wilson - VP of Marketing Demandbase, Dave Lewis - DemandGen