Not all B2B web visitors are created equally - How to target your Sweet Spot

Presented by

Jason Hekl, Research Director of Demand Creation Strategies - SiriusDecisions and Greg Ott CMO - Demandbase

About this talk

Jason Hekl, Research Director, Demand Creation Strategies of SiriusDecisions and Greg Ott CMO of Demandbase discuss the importance of optimizing your web experience for the visitors who represent future revenue- your Sweet Spot. Hear case studies of organizations who have moved from “flying blind” to leveraging key firmographic data to drive their business decisions. Learn how to win at common B2B challenges, such as personalizing to your audience segments, addressing the home page real estate battle, and uncovering insights into strategic business opportunities. In this session, learn how to: -Personalize content to your audience segments -Optimize conversion for your targeted accounts -Accelerate ROI with an account based marketing approach

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Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.