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Mobile - The Ultimate Personalised Medium
Rob Thurner, Mobile Consultant, Trainer & Speaker, Burner Mobile
Ask any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
Drawing on examples from Amazon, M&S, Kiddicare and O2, this session maps the path for brands to build opted-in mobile databases, segment mobile respondents, create behavioural targeting and deliver personalised mobile marketing. This approach results in enhanced loyalty and superior conversion to sales.
Mobile is the ultimate personalised marketing channel. Because we don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
Drawing on examples from Amazon, M&S, Kiddicare and O2, this session maps the path for brands to build opted-in mobile databases, segment mobile respondents, create behavioural targeting and deliver personalised mobile marketing. This approach results in enhanced loyalty and superior conversion to sales.
Jul 12 2012
49 mins
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Live Video - The Great Big Data Marketing Debate
Recorded:
Mar 14 2013
75 mins
Stewart Stanbury, Google; Stan Woods, Velocity Partners; Debbie Williams, Smart B2B Marketing, Lindley Gooden, GreenscreenResearch has shown that data production will be 44 times greater in 2020 than it was in 2009*. Along with the explosion of data there come numerous success stories of how industry analysts and scientists have adopted this technology trend and succeeded in previously unsolvable cases.
So what does big data hold for marketers, especially with the rise of unstructured data like photos, videos and social media?
Well, many say that the days when marketers and senior managers make their marketing strategies based on gut feelings are truly over. With the development of Big Data technology companies are now able to target their audiences with more precision and far less marketing expenditure.
Join this panel with our industry experts and you will find out:
- What is big data to an organisation? What is there in big data for me? What can marketers get out of big data?
- What are the data marketing strategies being adopted by some top-class organisations?
- What are the biggest challenges and obstacles in implementation and the solutions?
- What are the trends in data driven marketing going to be in 5 years time? -
Mobile - The Ultimate Personalised Medium
Recorded:
Jul 12 2012
49 mins
Rob Thurner, Mobile Consultant, Trainer & Speaker, Burner MobileAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
Drawing on examples from Amazon, M&S, Kiddicare and O2, this session maps the path for brands to build opted-in mobile databases, segment mobile respondents, create behavioural targeting and deliver personalised mobile marketing. This approach results in enhanced loyalty and superior conversion to sales.
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