Is your offer niche enough for growth? Getting to a simple marketing strategy

Presented by

Derek Bradley, Panacea Adviser & Roger Edwards, Keep Marketing Strategy Simple

About this talk

Many financial adviser firms don’t have marketing strategies. In fairness they may not employ any marketing people so it might not be a priority. But the global crisis has given us a time to reflect. Coming out of the crisis with a simple written marketing strategy could be a strong foundation for growth. Learning objectives: - The power of a clearly defined offer - Why marketing strategy doesn’t have to be complex – you can do it on a few pages - Nailing your offer, setting goals and planning marketing activity - Keeping marketing simple. Engage. Don’t enrage.

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