Fonny Schenck (CEO, Across Health) and Dirk Szynka (MD Across Health Germany)
Join us to find out about the results of the 2017 Multichannel Maturometer. The ninth version of this industry-renowned survey illuminates some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.
Questions which will be answered include:
• Is senior leadership still on the fence for digital?
• Marketing budgets – how are they changing?
• How satisfactory are those in the industry finding digital offerings?
Annelien Van Boxlaer (VP Innovation Strategy, Across Health) & Patrick Vidal (MD, Across Health France)
The world of the field force is changing. Increased digitalisation, powerful new tools and a growing expectation that they ‘conduct’ multiple channels means new skills, ways of working, and even thinking, are needed.
This shift will radically change the structure of the traditional Pharma organization. Differences between HQ and local offices will become less pronounced as the field force gains the ability to deploy highly tailored, right-on-time content, in the best possible format for individual physicians.
Find out more about how the time of the Multichannel Rep is now, how upskilling and reskilling are the buzzwords for new engagement models, and how not to have your field force being left behind in the digital race!
•Getting the right digital tools into the hands of reps
•How to evaluate what the best channels for your situation are
•Finding out what good looks like
•How to engage your field force, manage the change, and sustain their motivation
Live Webinar on April 4 at 5pm CET
Life Sciences is an industry full of established, large companies with significant barriers to entry and often long legacies of success. But the weather is changing – and the structures and strategies which have kept these enterprises safe may soon become liabilities. What is only just becoming clear, though, is how fast this is happening. Along all key areas of the value chain, new & nimble competitors are entering the scene - and they are playing a totally different game.
Find out more about these disruptive trends, get the highlights of our second ‘Healthcare Disruption Tour’, which went to the heart of the action in Jan 2017, and learn why pharma should take note…and how it can best prepare & organize for this tsunami.
• Key trends in healthcare disruption
• Impressions from the second healthcare disruption tour
• Embedding disruption in pharma organisations
Peter Hinssen, Chairman Nexxworks and Fonny Schenck, CEO Across Health.
•Pharma adoption of digital health/healthcare disruption
•What are the key technology trends & revolutions that can disrupt the life sciences industry?
•The “Day after Tomorrow” concept
•How do you embed disruptive innovation in your own organization?
Beverly Smet, VP Business Development (Across Health)
•How to determine the ideal patient-channel mix taking into account different patient profiles:
oAcross Health patient navigator
oVirtual patient focus groups
•How to develop a business case to justify a patient support program
•Patient case study
Fonny Schenck (CEO, Across Health) and Ben Harbour (MD, Across Health UK)
This webinar will provide you with an overview how digital can be integrated into medical plans and what it takes to deliver multichannel medical excellence at launch.
Key topics include:
•Overview of typical launch categories and their key communication drivers and multichannel opportunities
•The 4 main pre-launch stakeholders and how to integrate digital initiatives in a balanced medical mix whilst respecting legal and regulatory guidelines
oeKOLs: Gathering insight and engagement planning
oeHCPs: Channel selection to ensure immersive learning and education
oePatients: Gathering treatment insight and prepare education & value-focused “beyond the-pill” strategies for launch
oePayers: Establish value
•Assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities
•Prepare your organization for emedical excellence through multichannel skills development and enablement for MSLs and internal staff
Fonny Schenck (CEO, Across Health), Sander Speleman (Senior Consultant Patient Engagement, Across Health)
Health outcomes as #1 objective: Connected health and disruptive innovation in pharma
-Healthcare in the digital age
omHealth: from wearables to disappearables
oThe power of the social network
oKnowing is ruling: from big data to better outcomes
-What did we learn during the Healthcare Disruption Tour?
-Pharma as a service:
oNo outcome? No income: Prove your medication works
oThe need for new strategies, business models and partnerships
Ariel Samang (VP International Business Development), Philip Baciaz (VP Customer Insights, Across Health)
*Emerging markets context
*EU5 vs. Emerging Markets comparison – similarities and differences
*Rep-reach: How different coverage influences digital preferences
*Understanding the digital gap
Philip Baciaz, VP Customer Insights, Across Health and Ruud Kooi, VP Across Health
- Reach-Impact- Cost analysis for key online and offline channels (owned-paid-earned)
- “Desired Frequency” analysis for key channels
- Company appreciation scores by key therapy area (diabetes, pain, women’s health, vaccines)
- Company appreciation scores for digital vs fieldforce vs medical vs patient support
- Evolution over time of key parameters
- New, flexible web-based reporting format
- Making the data actionable
Jan Keuppens, Managing Director Belgium, Across Health; Pim Ten Tusscher, Senior Consultant, Across Health
Key insights on Marketing Automation in Pharma, presented by experts of Across Health.
- What is Marketing Automation?
- How are other markets using this technology?
- Benchmarking Life Science against other markets
- Our observations and learnings in the Life Science industry.
- Identifying the challenges of implementing Marketing Automation for your organisation.
Patrick Vidal, Managing Director France, Across Health, Ariel Salmang, VP International Business, Across Health
•How to engage the fieldforce for the multichannel future?
•Which multichannel offerings should the fieldforce embrace?
•How the internal organization should transform to allow for true MC reps?
•How to train and coach them?
•How should they be measured and compensated?
Across Health is offering a number of interactive live webinars for free. No travel time or costs involved, just one visit to the Across Health website and you are able to learn more about various interesting topics.
Recorded versions of the live webinars are available for those who cannot attend the live webinars.