Cross-channel Navigator 2.0 for GPs

Presented by

Philip Baciaz, VP Customer Insights, Across Health and Ruud Kooi, VP Across Health

About this talk

Key topics: - Reach-Impact- Cost analysis for key online and offline channels (owned-paid-earned) - “Desired Frequency” analysis for key channels - Company appreciation scores by key therapy area (diabetes, pain, women’s health, vaccines) - Company appreciation scores for digital vs fieldforce vs medical vs patient support - Evolution over time of key parameters - New, flexible web-based reporting format - Making the data actionable

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