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Patient Centricity – from commitment to effective multi-channel implementation

Key topics covered :

* How to engage with your patients in a multi-channel environment.

* Acquire the concepts & tools to:
•Optimally segment patients in the digital age.
•Determine the ideal patient channel-mix.
•Measure the success of patient-centric programs.

* Patient case study
Recorded Sep 29 2015 54 mins
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Presented by
Beverly Smet, VP International Business Development, Sander Speleman, Senior Consultant Patient Engagement
Presentation preview: Patient Centricity – from commitment to effective multi-channel implementation

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  • Channel
  • Channel profile
  • Illuminator: Your window on Industry Benchmarks Jan 19 2017 4:00 pm UTC 60 mins
    Jan Keuppens,( VP Integrated Execution, Across Health) and Christophe Brock, (Senior Consultant , Across Health)
    1- Which channels create engagement amongst your target audience?
    2- Why should we increase or decrease investment in (under)leveraged channels?
    3- How do you perform against the industry average?
    4- How does this all differ per country, target audience, specialty, message type & stage of product lifecycle?
  • Navigator Lens and Landscape Dec 13 2016 4:00 pm UTC 60 mins
    Philip Baciaz (VP Customer Insights, Across Health) Fonny Schenck (CEO Across Health)
    Adding a practical and in-depth view on individual channels to a holistic view on pharma’s communication landscape.

    Key topics include:

    •reach, frequency, impact
    •key channels
    •do’s and don’ts
    •preferred content, preferred format
    •company performance in key channels
  • Healthcare Disruption Recorded: Sep 16 2016 50 mins
    Peter Hinssen, Chairman Nexxworks and Fonny Schenck, CEO Across Health.
    Key Topics:

    •Pharma adoption of digital health/healthcare disruption
    •What are the key technology trends & revolutions that can disrupt the life sciences industry?
    •The “Day after Tomorrow” concept
    •How do you embed disruptive innovation in your own organization?
  • Channel affinity insights along the patient journey Recorded: Aug 30 2016 60 mins
    Beverly Smet, VP Business Development (Across Health)
    Key topics:
    •How to determine the ideal patient-channel mix taking into account different patient profiles:
    oAcross Health patient navigator
    oVirtual patient focus groups
    •How to develop a business case to justify a patient support program
    •Patient case study
  • Multichannel Maturometer 2016 results: Key global trends Recorded: Jul 14 2016 39 mins
    Ruud Kooi ( VP Business Development, Across Health), Dirk Szynka (MD, Across Health Germany)
    Key topics:

    - Digital maturity of pharma
    - Hot trends in multichannel marketing
    - Evolution of digital budgets
    - Key barriers
  • Impact measurement; from counting numbers to actionable insights Recorded: May 31 2016 52 mins
    Jan Keuppens (VP Integrated Execution, Across Health) and Christophe Brock (Senior Consultant, Across Health)
    The key topics that will be discussed during this interactive webinar include:

    •The AH impact measurement approach; Exposure, engagement, conversion and effectiveness
    •Defining KPIs relevant to your brand strategy & objectives
    •Best case – Worst case
    •Creating a dashboard
    •Q&A
  • e-Medical excellence at launch Recorded: Apr 26 2016 58 mins
    Fonny Schenck (CEO, Across Health) and Ben Harbour (MD, Across Health UK)
    This webinar will provide you with an overview how digital can be integrated into medical plans and what it takes to deliver multichannel medical excellence at launch.

    Key topics include:
    •Overview of typical launch categories and their key communication drivers and multichannel opportunities
    •The 4 main pre-launch stakeholders and how to integrate digital initiatives in a balanced medical mix whilst respecting legal and regulatory guidelines
    oeKOLs: Gathering insight and engagement planning
    oeHCPs: Channel selection to ensure immersive learning and education
    oePatients: Gathering treatment insight and prepare education & value-focused “beyond the-pill” strategies for launch
    oePayers: Establish value
    •Assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities
    •Prepare your organization for emedical excellence through multichannel skills development and enablement for MSLs and internal staff
  • Multichannel rep: When, why and how Recorded: Feb 16 2016 62 mins
    Fonny Schenck (CEO, Across Health), Patrick Vidal (MD, Across Health France)
    Key topics to be discussed during the webinar:

    1)The paradox in Pharma
    2)HCPs expectations and behaviours
    3)Pharma Digital Maturity
    4)The Orchestrator rep
    5)How to implement?
  • Connected health and disruptive innovation in pharma Recorded: Jan 19 2016 56 mins
    Fonny Schenck (CEO, Across Health), Sander Speleman (Senior Consultant Patient Engagement, Across Health)
    Health outcomes as #1 objective: Connected health and disruptive innovation in pharma

    Key topics:
    -Healthcare in the digital age
    omHealth: from wearables to disappearables
    oThe power of the social network
    oKnowing is ruling: from big data to better outcomes
    -What did we learn during the Healthcare Disruption Tour?
    -Pharma as a service:
    oNo outcome? No income: Prove your medication works
    oThe need for new strategies, business models and partnerships
  • Patient Centricity – from commitment to effective multi-channel implementation Recorded: Sep 29 2015 54 mins
    Beverly Smet, VP International Business Development, Sander Speleman, Senior Consultant Patient Engagement
    Key topics covered :

    * How to engage with your patients in a multi-channel environment.

    * Acquire the concepts & tools to:
    •Optimally segment patients in the digital age.
    •Determine the ideal patient channel-mix.
    •Measure the success of patient-centric programs.

    * Patient case study
  • Multi-channel Opportunities in Emerging Markets: Making the differences work Recorded: Aug 25 2015 46 mins
    Ariel Samang (VP International Business Development), Philip Baciaz (VP Customer Insights, Across Health)
    Key topics:
    *Emerging markets context
    *EU5 vs. Emerging Markets comparison – similarities and differences
    *Rep-reach: How different coverage influences digital preferences
    *Understanding the digital gap
  • Cross-channel Navigator 2.0 for GPs Recorded: Jun 18 2015 51 mins
    Philip Baciaz, VP Customer Insights, Across Health and Ruud Kooi, VP Across Health
    Key topics:

    - Reach-Impact- Cost analysis for key online and offline channels (owned-paid-earned)
    - “Desired Frequency” analysis for key channels
    - Company appreciation scores by key therapy area (diabetes, pain, women’s health, vaccines)
    - Company appreciation scores for digital vs fieldforce vs medical vs patient support
    - Evolution over time of key parameters
    - New, flexible web-based reporting format
    - Making the data actionable
  • Multichannel Maturometer 2015 results: Key global trends Recorded: May 28 2015 54 mins
    Fonny Schenck (CEO, Across Health) and Dirk Szynka (MD Germany, Across Health)
    Key topics:

    - Digital maturity of pharma
    - Hot trends in multichannel marketing
    - Evolution of digital budgets
    - Key barriers
  • Marketing Automation Recorded: Mar 12 2015 61 mins
    Jan Keuppens, Managing Director Belgium, Across Health; Pim Ten Tusscher, Senior Consultant, Across Health
    Key insights on Marketing Automation in Pharma, presented by experts of Across Health.

    - What is Marketing Automation?
    - How are other markets using this technology?
    - Benchmarking Life Science against other markets
    - Our observations and learnings in the Life Science industry.
    - Identifying the challenges of implementing Marketing Automation for your organisation.
  • mHealth and Disruption in Pharma Recorded: Feb 25 2015 60 mins
    Peter Hinssen, Managing Partner, Across Group and Fonny Schenck, CEO, Across Health
    Key insights on mHealth and Disruption in Pharma, presented by experts.

    •How do new technologies disrupt industries?
    •Why does the network always win?
    •What are some key trends in healthcare technologies?
    •How can pharma leverage these trends?
  • Digital Transformation in Pharma: organizing for sustained success Recorded: Nov 25 2014 60 mins
    Christian Helsengreen, Senior Consultant & Edwin de Fouw, MD Netherlands & Nordics, Across Health
    Key Topics:

    *Insight:
    What is your multichannel maturity vs industry average and vs best-practices in leading industries?

    *Innovation:
    What’s your 3-year strategy for the customer-centric New Normal?

    *Integrated execution:
    How do you set up an agile internal network to deliver a consistently great customer experience?

    *Impact:
    How do you assess whether you are moving in the right direction?
  • The new Cross-Channel Navigator: actionable Channel Metrics in Oncology Recorded: Oct 23 2014 48 mins
    Philip Baciaz, Principal, Across Health and Beverly Smet, VP Across Health
    Key topics:

    -Which channel metrics are key
    -How to analyze and visualize complex channel data
    -How to operationalize these data
  • The multichannel rep in a customer-centric world Recorded: Sep 30 2014 62 mins
    Patrick Vidal, Managing Director France, Across Health, Ariel Salmang, VP International Business, Across Health
    Key topics:

    •How to engage the fieldforce for the multichannel future?
    •Which multichannel offerings should the fieldforce embrace?
    •How the internal organization should transform to allow for true MC reps?
    •How to train and coach them?
    •How should they be measured and compensated?
  • Multichannel Barometer 2014 results: Key global trends Recorded: Jun 5 2014 38 mins
    Pat Thistlethwaite, MD North America and Ruud Kooi, VP International Business, Across Health
    Key topics:
    *Digital maturity of pharma
    *Hot trends in multichannel marketing
    *Evolution of digital budgets
    *Key barriers
  • Cross-Channel acceleration in emerging markets Recorded: May 13 2014 54 mins
    Ariel Salmang, VP, Across Health and Joost Wolfs, Consultant, Across Health
    How to boost your target audience reach with guaranteed impact?

    Key topics:
    • Context in Emerging markets
    • Levers to acceleration in emerging markets
    • Best practices in emerging markets
    • Common pitfalls and how to avoid them
    • How Across Health can help you
Across Health goes virtual!
Across Health is offering a number of interactive live webinars for free. No travel time or costs involved, just one visit to the Across Health website and you are able to learn more about various interesting topics.
Recorded versions of the live webinars are available for those who cannot attend the live webinars.

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  • Title: Patient Centricity – from commitment to effective multi-channel implementation
  • Live at: Sep 29 2015 3:00 pm
  • Presented by: Beverly Smet, VP International Business Development, Sander Speleman, Senior Consultant Patient Engagement
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