Name: Multichannel rep: When, why and how
Start: 2016-02-16T16:00:00Z
End: 2016-02-16T17:01:29.000Z
Location: BrightTALK
Rating: 4.29

Across Health is offering a number of interactive live webinars for free. No travel time or costs involved, just one visit to the Across Health website and you are able to learn more about various interesting topics.
Recorded versions of the live webinars are available for those who cannot attend the live webinars.

Knowing the “right channel” (combination) is just one (key) part of a customer-centric omnichannel strategy. Including other critical dimensions -  notably “right content”, “right context”, and “right frequency” – has never been easy. And mapping these onto who the right customer is, and how to benchmark your competition in markets, is a challenge that is only growing.

The Across Health Navigator 3.0 delivers easily navigable insights into all of these components – as well as giving a thorough survey of the third party media which physicians in different specialties and markets use. This final component allows a solid basis for evaluating websites, newsletters, apps, congresses, and online communities.

In this webinar, we will talk about:
 
- What are the key metrics for customer engagement: right channel, right context, and right frequency 
- What channel insights can do for omnichannel campaigns in terms of right content 
- How to benchmark your competitors in different TAs and territories 
- Evaluating the reach and impact of different third party media

Navigator 3.0: taking channel insights to the next level

The biggest tech companies in the world are also the best at customizing their offerings for customers, and predicting what they want. Amazon, Google, and Netflix have been consistently using AI and predictive marketing analytics to first achieve and then maintain their supremacy. Their internal knowledge, matched with large quantities of structured data and a laser focus on what ‘good’ looks like, have been the drivers of their success. 

However, in life-sciences marketing, reality has not caught up to the buzz of self-learning systems (AI) and predictive analytics. However, adoption is increasing (albeit slowly), and more and more leaders are excited by benefits their investments may bring.

Our 2017 Multichannel Maturometer revealed that only around half of major life-sciences companies have an integrated customer database across all channels, and digital teams are only slowly being integrated with their IT partners. And as a further challenge, only 20% are claim to be ‘very comfortable’ with measuring HCP engagement.

For companies to really embrace the future of analytics, it is crucial to move from “predictive guessing” to “predictive knowing”. A well-integrated customer database across all channels, a good understanding of what means success, large-enough datasets, ... are just some of the key components for this transition.

In this webinar, we will talk about:
  
   •  How does predictive analytics differ from prescriptive analytics?
   •  When can predictive analytics become relevant (and when not)?
   •  What are the different enablers for engaging in predictive analytics?
   •  A few examples to get inspired

Preparing for the era of predictive customer intelligence

Join us to find out about the results of the 2017 Multichannel Maturometer. The ninth version of this industry-renowned survey illuminates some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.
Questions which will be answered include: 

• Is senior leadership still on the fence for digital?
• Marketing budgets – how are they changing?
• How satisfactory are those in the industry finding digital offerings?

Multichannel Maturometer 2017 results: Key global trends

The world of the field force is changing. Increased digitalisation, powerful new tools and a growing expectation that they ‘conduct’ multiple channels means new skills, ways of working, and even thinking, are needed.

This shift will radically change the structure of the traditional Pharma organization. Differences between HQ and local offices will become less pronounced as the field force gains the ability to deploy highly tailored, right-on-time content, in the best possible format for individual physicians.
 
Find out more about how the time of the Multichannel Rep is now, how upskilling and reskilling are the buzzwords for new engagement models, and how not to have your field force being left behind in the digital race! 

Topics include:
•Getting the right digital tools into the hands of reps
•How to evaluate what the best channels for your situation are
•Finding out what good looks like
•How to engage your field force, manage the change, and sustain their motivation

Multichannel Rep

Live Webinar on April 4 at 5pm CET
Life Sciences is an industry full of established, large companies with significant barriers to entry and often long legacies of success. But the weather is changing – and the structures and strategies which have kept these enterprises safe may soon become liabilities. What is only just becoming clear, though, is how fast this is happening. Along all key areas of the value chain, new & nimble competitors are entering the scene - and they are playing a totally different game.

Find out more about these disruptive trends, get the highlights of our second ‘Healthcare Disruption Tour’, which went to the heart of the action in Jan 2017, and learn why pharma should take note…and how it can best prepare & organize for this tsunami.

Topics: 
•        Key trends in healthcare disruption
•        Impressions from the second healthcare disruption tour
•        Embedding disruption in pharma organisations

Disruptive forces in technology and the implications for healthcare

Adding a practical and in-depth view on individual channels to a holistic view on pharma’s communication landscape.

Key topics include:

•reach, frequency, impact
•key channels
•do’s and don’ts
•preferred content, preferred format
•company performance in key channels

Navigator Lens and Landscape

Key Topics:

•Pharma adoption of digital health/healthcare disruption
•What are the key technology trends & revolutions that can disrupt the life sciences industry?
•The “Day after Tomorrow” concept
•How do you embed disruptive innovation in your own organization?

Healthcare Disruption

Key topics:
•How to determine the ideal patient-channel mix taking into account different patient profiles: 
       oAcross Health patient navigator
       oVirtual patient focus groups
•How to develop a business case to justify a patient support program 
•Patient case study

Channel affinity insights along the patient journey

Key topics:
 
- Digital maturity of pharma
- Hot trends in multichannel marketing
- Evolution of digital budgets
- Key barriers

Multichannel Maturometer 2016 results: Key global trends

The key topics that will be discussed during this interactive webinar include: 

•The AH impact measurement approach; Exposure, engagement, conversion and effectiveness
•Defining KPIs relevant to your brand strategy & objectives
•Best case – Worst case
•Creating a dashboard
•Q&A

Impact measurement; from counting numbers to actionable insights

This webinar will provide you with an overview how digital can be integrated into medical plans and what it takes to deliver multichannel medical excellence at launch.
 
Key topics include:
•Overview of typical launch categories and their key communication drivers and multichannel opportunities
•The 4 main pre-launch stakeholders and how to integrate digital initiatives in a balanced medical mix whilst respecting legal and regulatory guidelines
oeKOLs: Gathering insight and engagement planning
oeHCPs: Channel selection to ensure immersive learning and education
oePatients: Gathering treatment insight and prepare education & value-focused “beyond the-pill” strategies for launch
oePayers: Establish value
•Assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities
•Prepare your organization for emedical excellence through multichannel skills development and enablement for MSLs and internal staff

e-Medical excellence at launch

Health outcomes as #1 objective: Connected health and disruptive innovation in pharma

Key topics: 
-Healthcare in the digital age
omHealth: from wearables to disappearables
oThe power of the social network
oKnowing is ruling: from big data to better outcomes
-What did we learn during the Healthcare Disruption Tour?
-Pharma as a service: 
oNo outcome? No income: Prove your medication works
oThe need for new strategies, business models and partnerships

Connected health and disruptive innovation in pharma

Key topics to be discussed during the webinar: 

1)The paradox in Pharma
2)HCPs expectations and behaviours
3)Pharma Digital Maturity
4)The Orchestrator rep
5)How to implement?

Multichannel rep: When, why and how

*multichannel*

*rep*

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Multichannel rep: When, why and how

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