e-Medical excellence at launch

Presented by

Fonny Schenck (CEO, Across Health) and Ben Harbour (MD, Across Health UK)

About this talk

This webinar will provide you with an overview how digital can be integrated into medical plans and what it takes to deliver multichannel medical excellence at launch. Key topics include: •Overview of typical launch categories and their key communication drivers and multichannel opportunities •The 4 main pre-launch stakeholders and how to integrate digital initiatives in a balanced medical mix whilst respecting legal and regulatory guidelines oeKOLs: Gathering insight and engagement planning oeHCPs: Channel selection to ensure immersive learning and education oePatients: Gathering treatment insight and prepare education & value-focused “beyond the-pill” strategies for launch oePayers: Establish value •Assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities •Prepare your organization for emedical excellence through multichannel skills development and enablement for MSLs and internal staff

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