Impact measurement; from counting numbers to actionable insights

Presented by

Jan Keuppens (VP Integrated Execution, Across Health) and Christophe Brock (Senior Consultant, Across Health)

About this talk

The key topics that will be discussed during this interactive webinar include: •The AH impact measurement approach; Exposure, engagement, conversion and effectiveness •Defining KPIs relevant to your brand strategy & objectives •Best case – Worst case •Creating a dashboard •Q&A

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