Navigator Lens and Landscape

Presented by

Philip Baciaz (VP Customer Insights, Across Health) Fonny Schenck (CEO Across Health)

About this talk

Adding a practical and in-depth view on individual channels to a holistic view on pharma’s communication landscape. Key topics include: •reach, frequency, impact •key channels •do’s and don’ts •preferred content, preferred format •company performance in key channels

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