Multichannel Maturometer 2017 results: Key global trends

Presented by

Fonny Schenck (CEO, Across Health) and Dirk Szynka (MD Across Health Germany)

About this talk

Join us to find out about the results of the 2017 Multichannel Maturometer. The ninth version of this industry-renowned survey illuminates some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging. Questions which will be answered include: • Is senior leadership still on the fence for digital? • Marketing budgets – how are they changing? • How satisfactory are those in the industry finding digital offerings?

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