Navigator 3.0: taking channel insights to the next level

Presented by

Ruud Kooi (Managing Partner, Across Health) and Philip Baciaz (VP Customer Insights, Across Health)

About this talk

Knowing the “right channel” (combination) is just one (key) part of a customer-centric omnichannel strategy. Including other critical dimensions - notably “right content”, “right context”, and “right frequency” – has never been easy. And mapping these onto who the right customer is, and how to benchmark your competition in markets, is a challenge that is only growing. The Across Health Navigator 3.0 delivers easily navigable insights into all of these components – as well as giving a thorough survey of the third party media which physicians in different specialties and markets use. This final component allows a solid basis for evaluating websites, newsletters, apps, congresses, and online communities. In this webinar, we will talk about: - What are the key metrics for customer engagement: right channel, right context, and right frequency - What channel insights can do for omnichannel campaigns in terms of right content - How to benchmark your competitors in different TAs and territories - Evaluating the reach and impact of different third party media

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