Medical Education in a world of digital natives: a pragmatic approach to success
Webinar on Fusion Medical
*What are the e-medical needs of your customers: today and tomorrow?
*Fusion meded strategy: how to integrate "e" within your traditional medical education mix?
*How to optimise you medical education channel mix?
*How to measure impact in a medical education context?
RecordedFeb 6 201457 mins
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Jan Keuppens,( VP Integrated Execution, Across Health) and Christophe Brock, (Senior Consultant , Across Health)
1- Which channels create engagement amongst your target audience?
2- Why should we increase or decrease investment in (under)leveraged channels?
3- How do you perform against the industry average?
4- How does this all differ per country, target audience, specialty, message type & stage of product lifecycle?
Peter Hinssen, Chairman Nexxworks and Fonny Schenck, CEO Across Health.
•Pharma adoption of digital health/healthcare disruption
•What are the key technology trends & revolutions that can disrupt the life sciences industry?
•The “Day after Tomorrow” concept
•How do you embed disruptive innovation in your own organization?
Beverly Smet, VP Business Development (Across Health)
•How to determine the ideal patient-channel mix taking into account different patient profiles:
oAcross Health patient navigator
oVirtual patient focus groups
•How to develop a business case to justify a patient support program
•Patient case study
Fonny Schenck (CEO, Across Health) and Ben Harbour (MD, Across Health UK)
This webinar will provide you with an overview how digital can be integrated into medical plans and what it takes to deliver multichannel medical excellence at launch.
Key topics include:
•Overview of typical launch categories and their key communication drivers and multichannel opportunities
•The 4 main pre-launch stakeholders and how to integrate digital initiatives in a balanced medical mix whilst respecting legal and regulatory guidelines
oeKOLs: Gathering insight and engagement planning
oeHCPs: Channel selection to ensure immersive learning and education
oePatients: Gathering treatment insight and prepare education & value-focused “beyond the-pill” strategies for launch
oePayers: Establish value
•Assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities
•Prepare your organization for emedical excellence through multichannel skills development and enablement for MSLs and internal staff
Fonny Schenck (CEO, Across Health), Sander Speleman (Senior Consultant Patient Engagement, Across Health)
Health outcomes as #1 objective: Connected health and disruptive innovation in pharma
-Healthcare in the digital age
omHealth: from wearables to disappearables
oThe power of the social network
oKnowing is ruling: from big data to better outcomes
-What did we learn during the Healthcare Disruption Tour?
-Pharma as a service:
oNo outcome? No income: Prove your medication works
oThe need for new strategies, business models and partnerships
Ariel Samang (VP International Business Development), Philip Baciaz (VP Customer Insights, Across Health)
*Emerging markets context
*EU5 vs. Emerging Markets comparison – similarities and differences
*Rep-reach: How different coverage influences digital preferences
*Understanding the digital gap
Philip Baciaz, VP Customer Insights, Across Health and Ruud Kooi, VP Across Health
- Reach-Impact- Cost analysis for key online and offline channels (owned-paid-earned)
- “Desired Frequency” analysis for key channels
- Company appreciation scores by key therapy area (diabetes, pain, women’s health, vaccines)
- Company appreciation scores for digital vs fieldforce vs medical vs patient support
- Evolution over time of key parameters
- New, flexible web-based reporting format
- Making the data actionable
Jan Keuppens, Managing Director Belgium, Across Health; Pim Ten Tusscher, Senior Consultant, Across Health
Key insights on Marketing Automation in Pharma, presented by experts of Across Health.
- What is Marketing Automation?
- How are other markets using this technology?
- Benchmarking Life Science against other markets
- Our observations and learnings in the Life Science industry.
- Identifying the challenges of implementing Marketing Automation for your organisation.
Patrick Vidal, Managing Director France, Across Health, Ariel Salmang, VP International Business, Across Health
•How to engage the fieldforce for the multichannel future?
•Which multichannel offerings should the fieldforce embrace?
•How the internal organization should transform to allow for true MC reps?
•How to train and coach them?
•How should they be measured and compensated?
Across Health is offering a number of interactive live webinars for free. No travel time or costs involved, just one visit to the Across Health website and you are able to learn more about various interesting topics.
Recorded versions of the live webinars are available for those who cannot attend the live webinars.
Medical Education in a world of digital natives: a pragmatic approach to successBeverly Smet, VP, Across Health & Kerry Gilzene, MD UK, Across Health[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]57 mins
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