Ronnie Jansson, Senior Data Scientist, About.com
About and Investopedia have millions of articles spanning a vast array of topics with monthly visitors in the tens of millions. With content and user interest at this scale we can discover trends and insights that feeds into a host of business areas: Content creation, PR, Sales and Product.
In this presentation, I will give an overview of the tools and analyses we use to uncover insights from web traffic data and how it impacts different parts of the business.