Web Content: Insights from User Interests

Presented by

Ronnie Jansson, Senior Data Scientist, About.com

About this talk

About and Investopedia have millions of articles spanning a vast array of topics with monthly visitors in the tens of millions. With content and user interest at this scale we can discover trends and insights that feeds into a host of business areas: Content creation, PR, Sales and Product. In this presentation, I will give an overview of the tools and analyses we use to uncover insights from web traffic data and how it impacts different parts of the business.

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