Becoming Data Driven: Building the Foundation of Digital Success

Many organisations aspire to become digital, data driven enterprises. In these organisations data is viewed as a critical asset, both to generate new digitally based products and services, and to guide and improve business operations and decision making. But many companies are failing to live up to this aspiration. They struggle to develop and implement data strategies that align with, and help to deliver, new business strategies. This webinar will explore what becoming ‘data driven’ really means, examines some of the reasons why many organisations are failing to realise their ambitions, and propose ways of overcoming the challenges. Key to these is a strong emphasis on the increasingly critical importance of established data management disciplines, especially Data Governance, Data Quality and MDM, which all have a critical role to play in the digital business of the future. This session will explore: •What is a data driven organisation and how does it differ from a traditional company? •The main challenges of creating a data driven organisation •Building a data driven capability - the role of business and IT •The central importance of a business aligned Data Strategy and how to achieve it •Why a successful data strategy needs an integrated focus on Data Governance, Data Quality and MDM