Sherene Hilal, BlueKai; Jeremy Longinotti, TruSignal and Patrick O'Brien, BIZO
Tap into the BlueKai Exchange to access a variety of data to target online audiences with confidence and precision. Join us in a 30 minute webinar to learn more about BIZO, provider of targeting data on over 80% of the US business population. TruSignal will also share details on their data set, assembled for upper funnel prospecting and branding campaigns, and for reaching audiences earlier in the consideration cycle.
Both companies will share their methodology for data qualification and real world case studies where their audience data was the secret ingredient to campaign success.
BlueKai (www.bluekai.com) is the world's first complete enterprise data activation system for intelligent marketing. BlueKai has led the data-driven marketing category since 2008 when it launched the world's first Data Exchange and then branched out to create the first Data Management Platform (DMP) for marketers. BlueKai is currently trusted by, among thousands of others, 12 Fortune 30 corporations and numerous other brands to activate their data. BlueKai is a privately-held corporation based in Cupertino, California and was the recipient of the OnMedia B2B Company Of The Year in 2011.