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CIOs and CMOs: Who’s biggest on Big Data?

Michael Krieger, technology analyst; Toby Redshaw, CIO; Marlene Williamson, CMO; Chris Selland, VP HP Vertica
Big Data is big business, but increasingly the customer is the CMO and individual lines of business. Where does this leave the CIO and central IT? Join us for the third in our webcast series, and hear a CIO and CMO debate on the battle for budget and relevance in today’s enterprise. When it comes to Big Data in the enterprise, who controls the purse strings, and who’s holding the bag? Tune in to hear debate on such topics as:
• Who should set the Big Data strategy in the enterprise?
• How can CIOs maintain security and governance?
• How can you best leverage data if it’s not all under IT’s control?
• Strategies and best practices you can take away for your own organization

Register now, and be sure to bring your questions for our panelist Q&A.
Oct 30 2013
58 mins
CIOs and CMOs: Who’s biggest on Big Data?
big data marketing LOB CIO CMO HP
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  • CIOs and CMOs: Who’s biggest on Big Data? Recorded: Oct 30 2013 58 mins
    Michael Krieger, technology analyst; Toby Redshaw, CIO; Marlene Williamson, CMO; Chris Selland, VP HP Vertica
    Big Data is big business, but increasingly the customer is the CMO and individual lines of business. Where does this leave the CIO and central IT? Join us for the third in our webcast series, and hear a CIO and CMO debate on the battle for budget and relevance in today’s enterprise. When it comes to Big Data in the enterprise, who controls the purse strings, and who’s holding the bag? Tune in to hear debate on such topics as:
    • Who should set the Big Data strategy in the enterprise?
    • How can CIOs maintain security and governance?
    • How can you best leverage data if it’s not all under IT’s control?
    • Strategies and best practices you can take away for your own organization

    Register now, and be sure to bring your questions for our panelist Q&A.
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Find insights CIOs and other IT leaders can use to drive innovation and demonstrate business value in their IT organizations. We’ll look at industry best practices, discuss how to optimize IT performance and explore how trends like cloud, big data and BYOD are changing IT.

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  • Title: CIOs and CMOs: Who’s biggest on Big Data?
  • Live at: Oct 30 2013 6:00 pm
  • Presented by: Michael Krieger, technology analyst; Toby Redshaw, CIO; Marlene Williamson, CMO; Chris Selland, VP HP Vertica
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