Bespoke Content Marketing for Law Firms

Bespoke Content Marketing for Law Firms: Standing out from the Crowd Join this webinar to learn how firms like Baker McKenzie and McKool Smith are using bespoke content marketing solutions to stand out from the crowd and delivering meaningful business development opportunities to their organizations. This interactive panel discussion will explore the do’s and don’ts of high-level thought leadership and content marketing programs, with an emphasis on the power of working collaboratively with the right organization to achieve your objectives. By attending this webinar, you will learn: •How law firms large and small can develop deeper thought leadership content to connect with customers and prospects in a meaningful way •How surveys and polls can position your firm as a true thought leader on new and emerging issues •How to select content marketing projects that align with your firm’s key objectives and culture •How to position key lawyers alongside novel content to drive business development activities •Which KPIs will best measure the effectiveness of bespoke content marketing projects Our Panelists: Host: Tom St. Denis, Managing Director of LMG Research. Kelsey Nason, Partner, Baretz+Brunelle Michael Evans, Associate Director, Communications, EMEA, Baker McKenzie Michael Coston, Director of Business Development & Marketing, McKool Smith Ben Bschor, Managing Editor, ‎Euromoney Institutional Investor Thought Leadership