How to Create Call-to-Actions That Drive Conversions

Presented by

Kath Pay, Marketing Director, cloud.IQ

About this talk

A Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales. A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more. There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience. Included in this webinar: •Elements of a good CTA •The psychology behind CTAs •How to include them at the right place and right time This is an extremely practical webinar aimed and e-Commerce and digital marketing professionals looking to improve online conversion.

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