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Email & More: A Q&A with Adeola Sole, Dela Quist & Gavin Laugenie

Join us for this discussion on Achieving Black Diversity in Email Marketing. Disturbingly, this is the first panel made up of only back panellists in email marketing, as well as it being the first time this topic has been discussed on a platform within the email industry.

Join panellists Dela Quist of Alchemy Worx, Gavin Laugenie of dotDigital, and Adeola Sole of Holistic Email, as they broach the subject of black diversity in email marketing and share their own experiences.

Due to the sensitive and personal nature of this topic, we won't be having live Q&A during this session. If you would like to pose a question, please send it to hello@holisticemail.com in advance.
Recorded Jun 16 2020 64 mins
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Presented by
Adeola Sole, Dela Quist & Gavin Laugenie
Presentation preview: Email & More: A Q&A with Adeola Sole, Dela Quist & Gavin Laugenie

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  • Email & More - a Q&A with... Dec 15 2020 4:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Austin Bliss & Alice Cornell
    Join us for this panel on Email Deliverability, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Austin Bliss of Fresh Address, and Alice Cornell of Change.org

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Dec 1 2020 4:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Daniel Meck & Tim Watson
    Join us for this panel on Email A/B Testing with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Daniel Meck of Moosend, and Tim Watson of Zettasphere.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Nov 17 2020 4:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, April Mullen & Samantha Iodice.
    Theme: Innovations in Email Join us for this panel on Innovations in Email, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, April Mullen of Sparkpost, and Samantha Iodice of Brierley.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Nov 3 2020 4:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, John Thies & Annett Forcier
    Join us for this panel on Email & Landing Page Design, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, John Thies of Email on Acid and Annett Forcier of EmailBoutique Digital.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Oct 20 2020 3:30 pm UTC 60 mins
    Adeola Sole & Kath Pay, Ricardas Montvila & Karen Talavera
    Join us for this panel on Email Strategy with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Ricardas Montvila of MAPP, and Karen Talavera of Synchronicity Marketing.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Oct 6 2020 3:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Will Devlin & Lea Palomba
    Join us for this panel on Tactics to increase conversions within Email Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Will Devlin of MessageGears, and Lea Palomba, formerly of Ebay.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Sep 22 2020 3:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Gretchen Schieman & Corrina Cohen.
    Join us for this panel on Real-time Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Gretchen Schieman of Liveclicker and Corrina Cohen of Caleres.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Sep 8 2020 3:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Elliot Ross & Kait Creamer
    Join us for this panel on Helpful Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Elliot Ross of Taxi for Email and Kait Creamer of Framer.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Aug 25 2020 3:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Austin Bliss & Andreanna Ditton
    Join us for this panel on List Growth, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Austin Bliss of FreshAddress & Andreanna Ditton of Internet Brands.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • Email & More - a Q&A with... Aug 11 2020 3:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Mike Austin & Mia Papanicolaou
    Join us for this live Q&A panel on Email Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email, Mike Austin of FreshRelevance & Mia Papanicolaou of Striata
  • Email & More - a Q&A with... Jul 28 2020 3:30 pm UTC 60 mins
    Adeola Sole, Kath Pay, Skip Fidura and Nancy Weaver
    Join us for this live Q&A panel on Email Marketing Metrics, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email, Skip Fidura and Nancy Weaver of LexisNexis.
  • Email & More - a Q&A with... Recorded: Jul 14 2020 60 mins
    Adeola Sole, Sharna Sommerville, Annette Evans & Lisa Jones
    Join us for this ground-breaking panel on The forgotten women - being black in email, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Sharna Sommerville of Movable Ink, Annette Evans of GPS, and Lisa Jones of Eyemail.
  • Email & More: A Q&A with... Recorded: Jun 30 2020 57 mins
    Adeola Sole, Kath Pay, Ryan Phelan & Mark Ash
    In this fun, informative & insightful panel moderator Adeola Sole of Holistic Email Marketing, quizzes expert panellists; Kath Pay, CEO of Holistic Email Marketing, Mark Ash, CEO of Pure360, and Ryan Phelan, CEO of Origin Email all about Email Lifecycle Marketing,

    When you bring 3 CEO’s, with a combined 60 plus years’ experience in email marketing, we were sure some gems would surface, and we weren’t disappointed.

    Topics discussed include:

    How lifecycle marketing is a form of personalisation
    Where do you start when implementing lifecycle programmes
    How you test your lifecycle programmes, and why you want to test them
    What you can do during this Covid period where you may be lacking in behavioural data
    How and when is best to ask your subscribers for more information
    How best to start within minimal budget, a small team and no spare time or resources
    How helpful marketing or the utilitarian approach can help both you and your customer
    The different way to personalise and whether you need a tech team to personalise

    And much more!....
  • Email & More: A Q&A with Adeola Sole, Dela Quist & Gavin Laugenie Recorded: Jun 16 2020 64 mins
    Adeola Sole, Dela Quist & Gavin Laugenie
    Join us for this discussion on Achieving Black Diversity in Email Marketing. Disturbingly, this is the first panel made up of only back panellists in email marketing, as well as it being the first time this topic has been discussed on a platform within the email industry.

    Join panellists Dela Quist of Alchemy Worx, Gavin Laugenie of dotDigital, and Adeola Sole of Holistic Email, as they broach the subject of black diversity in email marketing and share their own experiences.

    Due to the sensitive and personal nature of this topic, we won't be having live Q&A during this session. If you would like to pose a question, please send it to hello@holisticemail.com in advance.
  • Holistic Live! Together @Home Panel Discussion Recorded: May 6 2020 31 mins
    Adeola Sole, Lea Palomba, Eloise Shuttleworth & Kath Pay
    Join host Adeola Sole, along with Lea Palomba, Eloise Shuttleworth and Kath Pay while they answer any and all of your questions!
  • Holistic Live! Together @Home May 6th 2020 Recorded: May 6 2020 109 mins
    Adeola Sole, Eloise Shuttleworth, Lea Palomba & Kath Pay
    Welcome to Holistic Live! Together @Home May 6th 2020

    With COVID-19 completely changing our daily lives, marketers are finding it a challenge to connect with their customers in a meaningful way. Now, more than ever, it's important for each of us to communicate with empathy, be more thoughtful with our messaging and offer help to one another in the current times.


    Join us for a free event in the comfort of your home, as our experts share how to elevate the cross-channel customer experience, increase loyalty and maximise ROI.


    Learn from some of the industry's finest email marketers. Lea Palomba, formerly of Ebay, will join Holistic Email Marketing's Founder/CEO Kath Pay, and Eloise Shuttleworth from Iterable, to discuss how you can take your email lifecycle from "business as usual" to truly customer-focused and how that will generate better results for your email marketing programmes.


    The event begins with a warm welcome by your host, Adeola Sole of Holistic Email, then followed by three expert presentations. You'll then have time to quiz our experts afterwards in the panel discussion and Q&A, to find out how you can make lifecycle marketing work in your own email programme.


    Recordings will be available immediately after the session is finished, so if you're not available at the time, sign up and watch them at your leisure!

    Be sure to sign up to the live panel session consisting of all the speakers as well!
  • Email Testing: 5 Things You're Probably Doing Wrong and How To Fix them Recorded: Nov 5 2019 61 mins
    Kath Pay & Tom Ricards
    According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.

    So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

    Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.
  • Personalisation + email automation = happy customer Recorded: Sep 26 2019 63 mins
    Kath Pay and Daniel Meck
    In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.
  • Email Marketing Vendor Satisfaction – Insights from the Report Recorded: Nov 29 2018 49 mins
    Kath Pay of Holistic Email Marketing, and Bram Smits of Tripolis
    Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the state of play in email vendor use and satisfaction among email marketers around the world.

    Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study, Email Marketing Vendor Satisfaction. They'll cover these and other findings:

    •Which categories of email service providers (small-medium, medium-enterprise or suite vendors) have more satisfied users
    •Which tools and services their ESPs provide marketers actually use
    •How marketers are adopting new technology like AI
    •Which tools, services plug-ins are most popular
    •Whether business strategy factors into technology decision-making – if at all.

    Download your free copy of Email Marketing Vendor Satisfaction in advance and join the discussion with your own questions and comments.

    Reserve your spot today! If you can't attend the live discussion, don't worry – we'll send you a link to the recorded version.
  • Customer Experience Email Marketing: Getting Ahead of the Consumer Recorded: Nov 20 2018 60 mins
    Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker)
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Learn all about digital direct marketing from top industry experts
Live webcasts and summits for marketing professionals by Holistic Email Marketing

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  • Title: Email & More: A Q&A with Adeola Sole, Dela Quist & Gavin Laugenie
  • Live at: Jun 16 2020 3:30 pm
  • Presented by: Adeola Sole, Dela Quist & Gavin Laugenie
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