B2B Email Marketing and Lead Nurturing – Trends for 2012
In B2B marketing, small changes can mean big differences to the success of marketing programmes. Join Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing. This webinar will also cover the value lead nurturing can have on your email marketing programmes.
You will learn about:
Improving the odds of your emails being noticed, read and your offers converted
Developing creative that will improve your click through and conversion rates
Amplifying your email campaigns with social media
Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
And much more!
RecordedApr 11 201246 mins
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Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.
Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.
Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.
Take the right approach to popovers and they can be an extremely effective conversion tool that are also a helpful customer service tool, encouraging loyalty. Companies looking to increase their subscriptions and download conversions have seen a 300 - 400% uplift.
Attend and you will learn:
> How to integrate offers and codes to drive customers back to basket
> How to personalise popovers to retain visitors and grow your customer database
> How to wake up idle customers and nudge them to action
What motivates your customers to buy from you? If you’re still trying to figure it out, watch this webinar to discover how you can leverage human nature and basic psychology to drive conversions.
Hosted by Kath Pay, Marketing Director of cloud.IQ, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.
By leveraging human traits that are present within us all, you can apply techniques that tap in to each persona and their specific buying habits. We will also look at how different personalities use the web and how you can shape your site experience to encourage engagement and action.
Kath Pay Digital Marketing Consultant & Trainer Plan to Engage
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.
Kath Pay, Consultant, Plan to Engage & James Critchley, MD, cloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. in fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
Jeanne Jennings, Vice President of Global Strategic Services, Alchemy Worx
Is your email marketing as profitable as you’d like it to be? If not, join Jeanne Jennings, as we take a forensic approach to analyzing past results – and figuring out what qualitative changes to test to boost bottom line performance.
You’ll learn how to use a revenue tree analysis to identify areas of strength and places with potential for improvement in your program. Then we’ll utilize other advanced analytics tools and show examples of how you translate quantitative data into qualitative changes to boost your results.
- How to use revenue tree analysis to pinpoint why your profits are down – and what you need to do to improve them
- How to calculate reach metrics – and how they can be used to boost your bottom line revenue
-How to use advanced quantitative analysis to improve your testing and results -- and make you a rock star in your marketing department
Whether you’re a spreadsheet guru or numbers-challenged, you’ll enjoy this session (it won’t be dry, I promise!) and gain a deeper understanding of how to use data to improve your email marketing efforts.
Kath Pay, Consultant, Plan to Engage & James Critchley, MD, cloud.IQ
How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process. Part 1 of a 2-part series.
Rob Thurner, mobile consultant, author and trainer at Burner Mobile
“Truly great search is all about turning intentions into actions, lightning fast" says Google in its AdWords blog.
This session is based on my 6 step guide to optimising your search strategy for mobile and tablet to deliver this goal:
1. Start by reviewing search behaviour (50% of mobile interactions start with a search)
2. Deliver geo-location based results (85% of mobile searches have location intent)
3. Make your site SEO friendly
4. Optimise search for high-spending tablet users
5. Bid aggressively on mobile PPC
6. Select mobile ad formats to meet consumer demand
Mike Berry, Digital marketing blogger, lecturer and consultant
In this webinar, Mike Berry addresses some of the issues around Content Marketing, which has seemingly risen from nowhere over the last 12 months to become an important (and still fast-growing) marketing discipline. Mike will explain why high-quality content is so important, how to get it and how to make the most of it.
This session gives you seven conversion optimization principles that you can apply to pretty much any part of your online marketing funnel and increase conversions. Based on four years of research and more than 350 A/B tests, the session is packed with case studies and before/after examples from real life tests.
Michael Lykke Aagaard is a self-employed, self-confessed split test junkie and copywriting fanatic from Copenhagen, Denmark. When he isn’t busy testing and optimizing websites for clients, Michael travels all over the world and preaches about the value and importance of conversion optimization.
Kath Pay, Consultant, Speaker & Trainer, Plan to Engage
In this session, Kath Pay explores the various steps in a typical customer journey that starts with a search. She will share tips and tricks on how to identify where the biggest wins can be gained, resulting in a successful customer experience, both from the customer's perspective as well as yours.
David Daniels and Chris Marriott, The Relevancy Group
The Relevancy Group CEO David Daniels and VP of Services Chris Marriott, will discuss five emerging trends that will impact consumers and marketers alike. David will provide survey data to illustrate marketer’s top priorities and highlight which tactics are driving marketer success. This fun and informative session will provide a forward looking outlook and also prescriptive advice on which strategies to embrace.
Thomas Edison is credited with saying: “Genius is one per cent inspiration, ninety-nine per cent perspiration”.
In email marketing, send volume is the workhorse of your campaign, it carries the burden and delivers the critical volume of sales needed for success. However, the workhorse depends upon being driven in the right direction.
In this webinar, Dela will discuss 3 email marketing best practices you need to think twice about and shares which are the most important things to think about if you want to make a success of your email campaigns.
We all know that visitors don't convert into valuable leads or buyers at their first visit to your site. In this session, Tamara Gielen will explain how you can convince your visitors to sign up to your mailinglist and how to optimize the entire sign-up process (from sign-up form to welcome/onboarding program).
- how to get more people to sign up to your list
- when to choose single vs double opt-in
- how much information to ask at sign-up
and lots more...
Open and clicks are nice, but if you’re like most organizations it’s revenue generated that pays the bills and keeps the doors open. Join us for this session on advanced online metrics and analysis to learn how to calculate and apply quantitative metrics to help you improve the effectiveness – and profitability -- of your email program.
Topics we’ll cover include (but are not limited to):
• Acquisition process abandon rate
• Mobile v. desktop view rate
• Revenue per email sent
• Verifying Statistical Significance
• Value of an email address
You’ll leave with a slew of new quantitative tools you can start using right away to help you evaluate and improve the performance of your email marketing program.
In this session, Kath Pay of Plan to Engage will look at 3 key marketing principles which tend to be overlooked and not applied within email marketing. In many ways these are basic principles in other channels, but currently only the top email marketing brands are utilising them. Join us in this session and join the top email marketing brands in leveraging these powerful principles.
Dave Chaffey, Publisher, SmartInsights.com and author of the 7 Step Guide to Email Marketing Best Practice
.Personalised, event-triggered emails typically get the highest response of all types of marketing emails. If your business uses email for communicating with prospects and customers, then there is definitely a way you can use email to sense and respond as your audience interacts with you.
Dave will show you examples and best practices for the many use-cases for behavioural emails. With more and more companies now having behavioural email programmes in place Dave will also look at approaches to optimise these emails.
Leading industry expert, agency CEO and Author Simms Jenkins will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world.
Jenkins' session will :
- Explore how and why the mobile age is transforming the "inbox."
- Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
- Explain why your email marketing is a strong foundation for social and mobile marketing success.
- Equip you with ways to immediately optimize for and navigate the social and mobile currents.
B2B Email Marketing and Lead Nurturing – Trends for 2012Tamara Gielen, Plan to Engage & Elizabeth Smyth, Marketing Director, Marketo[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]46 mins