‘Tis the Season: Demystifying Personalisation for the Holidays

Presented by

Kath Pay, Jeffrey Vocell & Kait Creamer

About this talk

The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what. With more online demand than ever before you may be wondering how to tackle customer loyalty and churn, and make your campaigns jingle and delight, all the way to the Holidays. In this discussion you’ll learn how to leverage personalisation and make your festive campaigns more compelling. We’ll help you demystify how to engage with your customers with more relevant messaging across all channels. If you’re wondering how to apply seasonal segmentation strategies, get your lifecycle mapping looking elf-ier, or up-level your dynamic content we’ve got you covered. Plus our little helpers have secured a handful of signed copies of Kath Pay’s soon-to-launch book “Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers” to give away to 20 of our lucky webinar attendees, so make sure you register today to be in with a chance to get your hands on Kath's book. During this webinar: - Marketing guru, Kath Pay will share peak season trends and provide quick wins that you can implement into your holiday campaigns from today - Product marketing expert, Jeffrey Vocell will discuss the importance of personalised marketing campaigns and how to leverage these during the festive season - Email expert, Kait Creamer, will also be sharing real life examples of Peak Season campaigns and top tips for your cross-channel marketing strategy. Join us on Thursday 15th October 2020 and learn how to use personalisation to win this holiday season with Holistic Email Marketing, and Iterable. We Ho-Ho-Hope to see you there! A recording will be available immediately after the session is finished, so if you're not available at the time, sign up and watch them at your leisure

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