Email & More: Email & Landing Page Design

Presented by

Adeola Sole, Annet Forcier, John Thies, and Kath Pay

About this talk

Episode 11, Tuesday 3rd November 2020 Join us for this panel on Email & Landing Page Design, with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, John Thies of Email on Acid and Annett Forcier of EmailBoutique Digital. The conversation covered the following points and so much more! - There's more to email design when it comes to designing emails. - Email, a push channel, is a catalyst to conversion, not necessarily a direct converter. - Are there workarounds for an email team when the website team don't have landing pages available? - Real world examples from clients and personal favourite brands. - Tips for creating new landing pages frequently - Using Master Templates to vary the design from email to email or landing page while retaining the design and objective. - Psychology design cues in email; Working with limited colour pallets and CTA hierarchy. - Number one tips to give marketers for email design...

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