Adeola Sole, Annet Forcier, John Thies, and Kath Pay
Episode 11, Tuesday 3rd November 2020
Join us for this panel on Email & Landing Page Design, with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, John Thies of Email on Acid and Annett Forcier of EmailBoutique Digital.
The conversation covered the following points and so much more!
- There's more to email design when it comes to designing emails.
- Email, a push channel, is a catalyst to conversion, not necessarily a direct converter.
- Are there workarounds for an email team when the website team don't have landing pages available?
- Real world examples from clients and personal favourite brands.
- Tips for creating new landing pages frequently
- Using Master Templates to vary the design from email to email or landing page while retaining the design and objective.
- Psychology design cues in email; Working with limited colour pallets and CTA hierarchy.
- Number one tips to give marketers for email design...