Email & More: Innovations in Email

Presented by

Adeola Sole, April Mullen, Samantha Iodice, and Kath Pay

About this talk

Join us for this panel on Innovations in Email, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, April Mullen of Sparkpost, and Samantha Iodice of The Sauce Experience. Questions addressed include: - Does innovation need to be technical? - Trialling a new and shiny technology (what is the benefit to the customer?) - Are email marketers not able to innovate as much as other marketers because they're overworked and under resourced? - AMP adoption and "competing" Outlook version, twice the work for the email marketer. - What's the email innovation for 2020/21 that excites the panellists most? - Have marketers really internalised empathy, or is it due to the shared 2020 experience? - Helpful marketing - Black Friday/Cyber Monday, "Shipageddon", and the Rise of the local, small shops - Key tips to move forward in the new year for innovations

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