Name: Email & More: A/B Testing
Start: 2020-12-01T11:30:00Z
End: 2020-12-01T11:31:01.000Z
Location: BrightTALK

Live webcasts and summits for marketing professionals by Holistic Email Marketing

Join us for this panel on copywriting for email with moderator Skip Fidura and expert panellists; Kath Pay of Holistic Email Marketing, and professional copywriters Janet Roberts of Content by Janet Roberts, and Nick Warren of Stories Mean Business, both professional copywriters who will bring their unique experiences to the discussion. This means you will get the low-down on how best to write copy.

Email & More: Copywriting & Storytelling

Join us for this panel on Lifecycle Marketing for Email with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, Samantha Iodice of The Sauce Experience, Kait Creamer of Framer, and Alexander Bjerkendahl of Delivery Hero.

Email & More: Email’s Silver Bullet – Lifecycle Marketing

Join us for this panel on Vendor Selection for CRM Tools with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, Joanne Crawford of Pandora, Dan Jak formerly of British Gas and Dixons, and Philip Johnson of Iterable.

Email & More: Vendor Selection for CRM Tools

Episode 14, Tuesday 15th December 2020.

Join us for this panel on Email Deliverability, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Tim Watson from Zettasphere, and Alice Cornell of Change.org, with a special appearance from Ryan Phelan.

Email & More: Deliverability

Join us for this panel on Innovations in Email, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, April Mullen of Sparkpost, and Samantha Iodice of The Sauce Experience.

Questions addressed include:
- Does innovation need to be technical?
- Trialling a new and shiny technology (what is the benefit to the customer?)
- Are email marketers not able to innovate as much as other marketers because they're overworked and under resourced?
- AMP adoption and "competing" Outlook version, twice the work for the email marketer.
- What's the email innovation for 2020/21 that excites the panellists most?
- Have marketers really internalised empathy, or is it due to the shared 2020 experience?
- Helpful marketing
- Black Friday/Cyber Monday, "Shipageddon", and the Rise of the local, small shops
- Key tips to move forward in the new year for innovations

Email & More: Innovations in Email

Episode 11, Tuesday 3rd November 2020

Join us for this panel on Email & Landing Page Design, with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, John Thies of Email on Acid and Annett Forcier of EmailBoutique Digital.

The conversation covered the following points and so much more!
- There's more to email design when it comes to designing emails.
- Email, a push channel, is a catalyst to conversion, not necessarily a direct converter.
- Are there workarounds for an email team when the website team don't have landing pages available?
- Real world examples from clients and personal favourite brands.
- Tips for creating new landing pages frequently
- Using Master Templates to vary the design from email to email or landing page while retaining the design and objective.
- Psychology design cues in email; Working with limited colour pallets and CTA hierarchy.
- Number one tips to give marketers for email design...

Email & More: Email & Landing Page Design

Episode 10, Tuesday 20th October 2020

Join us for this panel on Email Strategy with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Ricardas Montvila of MAPP, and Karen Talavera of Synchronicity Marketing.

Email & More: Email Strategy

The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what. With more online demand than ever before you may be wondering how to tackle customer loyalty and churn, and make your campaigns jingle and delight, all the way to the Holidays.

In this discussion you’ll learn how to leverage personalisation and make your festive campaigns more compelling. We’ll help you demystify how to engage with your customers with more relevant messaging across all channels. If you’re wondering how to apply seasonal segmentation strategies, get your lifecycle mapping looking elf-ier, or up-level your dynamic content we’ve got you covered.

Plus our little helpers have secured a handful of signed copies of Kath Pay’s soon-to-launch book “Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers” to give away to 20 of our lucky webinar attendees, so make sure you register today to be in with a chance to get your hands on Kath's book.

During this webinar:
- Marketing guru, Kath Pay will share peak season trends and provide quick wins that you can implement into your holiday campaigns from today
- Product marketing expert, Jeffrey Vocell will discuss the importance of personalised marketing campaigns and how to leverage these during the festive season
- Email expert, Kait Creamer, will also be sharing real life examples of Peak Season campaigns and top tips for your cross-channel marketing strategy.

Join us on Thursday 15th October 2020 and learn how to use personalisation to win this holiday season with Holistic Email Marketing, and Iterable.

We Ho-Ho-Hope to see you there! 

A recording will be available immediately after the session is finished, so if you're not available at the time, sign up and watch them at your leisure

‘Tis the Season: Demystifying Personalisation for the Holidays

Season 1, Episode 9

Join us for this panel on Email Tactics to Increase Conversions, with moderator Adeola Sole & Kath Pay of Holistic Email Marketing and expert panellists; Lea Palomba, formerly of Monster & Ebay, and Will Devlin of Message Gears.

As usual, there’s lots of laughing in the midst of all the valuable insights shared by the expert panellists. We felt as though we didn’t even get started on this topic, as there’s so much to discuss and debate! But, we made a very good start with the topics below being some of the ones we discussed.

Oh, and look out for an almost-guest appearance by Will’s dog. 

●    How important testing is when it comes to increasing conversions and identifying tactics that work
●    Why it’s well worth testing to gain learnings and not just determine a winning version
●    The elements to test that will give you the biggest impact. And how if you use a hypothesis, you can test multiple elements within the same test
●    There is always a learning to be taken from a test even if it’s not statistically significant
●    Are all conversions the same? 
●    Why it’s important to stay focused on the objective of the email as this will inform the subject line, the CTA’s, the metrics to be measured.
●    What the best metric is to use to measure success
●    The pluses and minuses of using Incentives
●    And much more!

Email & More: Email Tactics to Increase Conversions

Episode 13, Tuesday 1st December 2020.

Join us for this panel on Email A/B Testing with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, Daniel Meck of Moosend, and Andrew Kordek of iPost.

Questions addressed include:
- How do you see your clients using A/B testing?
- What is the main component of a/b testing most marketers are not doing?
- What sort of things can you split test?
- How many subscribers do you need to do a split test?

Email & More: A/B Testing

Email

Testing

Email Marketing

Strategic Marketing

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Email & More: A/B Testing

Presented by

About this talk

Digital Marketing Webinars