Tips & Tricks for Designing Emails for a Mobile Audience

Welcome to Holistic Live! Together @Home May 6th 2020

With COVID-19 completely changing our daily lives, marketers are finding it a challenge to connect with their customers in a meaningful way. Now, more than ever, it's important for each of us to communicate with empathy, be more thoughtful with our messaging and offer help to one another in the current times.


Join us for a free event in the comfort of your home, as our experts share how to elevate the cross-channel customer experience, increase loyalty and maximise ROI.


Learn from some of the industry's finest email marketers. Lea Palomba, formerly of Ebay, will join Holistic Email Marketing's Founder/CEO Kath Pay, and Eloise Shuttleworth from Iterable, to discuss how you can take your email lifecycle from "business as usual" to truly customer-focused and how that will generate better results for your email marketing programmes.


The event begins with a warm welcome by your host, Adeola Sole of Holistic Email, then followed by three expert presentations. You'll then have time to quiz our experts afterwards in the panel discussion and Q&A, to find out how you can make lifecycle marketing work in your own email programme.


Recordings will be available immediately after the session is finished, so if you're not available at the time, sign up and watch them at your leisure!

Be sure to sign up to the live panel session consisting of all the speakers as well!

According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.

So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.

In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.

Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the state of play in email vendor use and satisfaction among email marketers around the world.

Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study, Email Marketing Vendor Satisfaction. They'll cover these and other findings:

•Which categories of email service providers (small-medium, medium-enterprise or suite vendors) have more satisfied users
•Which tools and services their ESPs provide marketers actually use
•How marketers are adopting new technology like AI
•Which tools, services plug-ins are most popular
•Whether business strategy factors into technology decision-making – if at all.

Download your free copy of Email Marketing Vendor Satisfaction in advance and join the discussion with your own questions and comments.

Reserve your spot today! If you can't attend the live discussion, don't worry – we'll send you a link to the recorded version.

Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

Join this webinar to:
Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
Be inspired by some great examples of emails that are delivering CX Email Marketing well

Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer

Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end, it all comes down to your email address capture form… is it performing as well as it could? Volunteer your form for critique.

Kath and Austin will provide you with live analysis and constructive suggestions on how to immediately improve the quantity and quality of the email addresses you are capturing. They'll also talk through best practices, target metrics, error messages, confirmation pages, and more! All attendees will leave with great takeaways to immediately improve the quantity and quality of email addresses they are capturing.

To submit your site, email us at Marketing@freshaddress.com

In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a 30 page report written by Kath Pay, in partnership with Pure360 (our guest brand*)

This webinar will discuss the insights discovered within the report plus :

-Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
-Learn from these findings, to help you shape and plan your forms in readiness for GDPR
-Be equipped with ideas to test to ensure that your list will grow beyond May 2018

About the speakers:

Kath Pay, founder of Holistic Email Marketing - Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is a leading email marketing speaker and trainer and recognised as a top international email marketing thought leader.

Komal Helyer, Head of Marketing at Pure360 With over 18 years of email and digital experience, Komal has a deep understanding of marketing strategy, a marketer's needs and how that translates into the use of marketing technology. She leads the Pure360 marketing team with a focus on market positioning, market growth strategies and customer lifecycle marketing.

Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email

David will also take your questions and offer access to research reports available for download.

About David Daniels – CEO & Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.

Join us on this webinar and learn:
- What are the new challenges with gaining consent for new and existing data.
- How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
- How to run your own GDPR audit

About Steve Henderson:

With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.

Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!

Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs

About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.

Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.

​A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more. There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.

Included in this webinar:

Elements of a good CTA

The psychology behind CTAs

How to include them at the right place and right time

This is an extremely practical webinar aimed and e-Commerce and digital marketing professionals looking to improve online conversion.

You create and send regular emails to your database as part of your marketing channel mix. You no doubt run tests on what works best to improve your email marketing. But do you use your emails to test hypotheses that could inform and improve your other channels - such as PPC ads, website copy and page design, banner ads - to improve engagement and conversion rates?

Aimed at marketing professionals looking to push the power of their email marketing, this FREE webinar reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels.
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​Your email database contains the valuable opinion of prospects and customers already engaged in your brand. This webinar will be packed full of practical tips and advice on how to use your email channel as a testing ground to derive useful insights.

You will learn how to

select the factors you can best test within your emails, not everything can be tested
build a hypothesis into your emails, to drive the actions that provide the answers you're looking for
use a push channel such as email to inform and improve pull channel performance
interpret the results of your email tests and apply the learnings

Delivered by international email marketing trainer and Holistic Email Marketing's CEO, Kath Pay, sign up now to learn how you can gain valuable insights from a channel you are already spending time and budget on. ​

Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.

Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.

Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.

Take the right approach to popovers and they can be an extremely effective conversion tool that are also a helpful customer service tool, encouraging loyalty. Companies looking to increase their subscriptions and download conversions have seen a 300 - 400% uplift.

Attend and you will learn:

> How to integrate offers and codes to drive customers back to basket
> How to personalise popovers to retain visitors and grow your customer database
> How to wake up idle customers and nudge them to action

A Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.

A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more.

There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.

Included in this webinar:

•Elements of a good CTA
•The psychology behind CTAs
•How to include them at the right place and right time

This is an extremely practical webinar aimed and e-Commerce and digital marketing professionals looking to improve online conversion.

What motivates your customers to buy from you? If you’re still trying to figure it out, watch this webinar to discover how you can leverage human nature and basic psychology to drive conversions.

Hosted by Kath Pay, Marketing Director of cloud.IQ, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.

By leveraging human traits that are present within us all, you can apply techniques that tap in to each persona and their specific buying habits. We will also look at how different personalities use the web and how you can shape your site experience to encourage engagement and action.

Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.