How Philips Uses Real-time Multivariate Testing to Increase Conversions

Presented by

Basile Fattal, Sr. Manager CRM - Philips Consumer Lifestyle

About this talk

Email creative content is based mainly on gut feel and most email campaigns are not optimized, costing Philips thousands in lost potential revenue. Using real-time multivariate testing Philips found a way to systematically up-lift its email conversion by a minimum factor of 2. Leveraging on the Email channel, creative content optimization is now also being used cross-channel. Attend this session and learn about: - Multivariate testing is the most effective testing method to drive significant results - Real-time & automation allows instant results without human intervention - Cost effective technology with high ROI - Cross-channel means that multiple channels will also have higher ROI

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