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The evolution from email marketing to multi-channel marketing

--why you need to consider it, or face being left behind.

Using multiple customer case studies as well as some research developed in conjunction with Southampton University, Nick Burrell will address the following:
1. Joined up marketing- do automated programmes result in better responses than stand along campaigns?
2. Sender Gender- do email campaigns results differ amongst the sexes?
3. Monday Marketing Mayhem- which day is the best to send emails?
4. How to integrate Social Media to your email campaigns
5. Why more and more companies are ditching email in favour of multi-channel marketing platforms.
Recorded Nov 15 2012 47 mins
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Presented by
Nick Burrell, co-founder, CleverTouch
Presentation preview: The evolution from email marketing to multi-channel marketing

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  • Title: The evolution from email marketing to multi-channel marketing
  • Live at: Nov 15 2012 4:00 pm
  • Presented by: Nick Burrell, co-founder, CleverTouch
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