If you have not planned for 2016, here’s your marketing answer sheet!

Presented by

Ryan Phelan, VP Marketing Insights, Adestra

About this talk

The holidays are over and you’re a month into the New Year. Do you have a plan or did you jump in where you left off in December? For many, it’s hurry all the time and what you need is a little leg up on what do to in 2016, but also how to set the right expectations. During this energetic session, we will touch on the 5 things that marketers should look to change in 2016 to increase their KPI’s and the level of sophistication. From transactional and triggered common optimization, segmentation, testing, process and how to get the most out of your ESP, we will touch on the most common challenges we see in the market. You’ll walk away with a plan that you can apply hours after the session! Join us!

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Adestra is a leading global provider of one-to-one email and lifecycle marketing solutions for global and growing brands alike. The company's industry leading digital marketing platform provides marketers with a powerful infrastructure that helps them communicate more effectively with their customers and subscribers by providing hyper-relevant context. This proprietary technology also allows for automated messaging and incorporates enterprise-class native functionality, which reduces implementations. Along with a superior platform to execute marketing automation, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of our business. Adestra was a winner of the 2014 Customer Focus Award from the Customer Service Institute, and we continue to maintain one of the highest customer retention rates in the industry. Adestra is trusted by top companies like UBM, FranklinCovey, Incisive Media and The London Symphony, among others. Established in 2004, Adestra is based in Oxford, United Kingdom with offices in London, Dallas and Sydney.