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Using APIs to Build your Omni-Channel Architecture

Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. To deliver a reliable and unified experience more quickly, companies must adopt a new approach that involves an omnichannel architecture.

Across industries from healthcare to banking to retail, MuleSoft is powering omnichannel strategies that result in faster time to market, improved customer satisfaction, and increased revenue.

Watch this webinar, including a demo, to learn how to:

- Take an API-led approach to omnichannel that enables companies to deliver a unified experience 5x faster
- Leverage Anypoint Exchange to enable consistency by design through the reuse of integration assets across channels, translating to a consistent experience for your customers
- Prepare for the future (and future channels) with support for different deployment models with a single, unified platform
Recorded Jan 15 2019 50 mins
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Presented by
John Withers, Product Manager Jimil Patel, Product Marketing Manager, and Manan Sangvi, Solution Consultant
Presentation preview: Using APIs to Build your Omni-Channel Architecture

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  • FedRAMP compliant cloud-based integration Nov 19 2019 3:00 pm UTC 43 mins
    Kevin Flanagan, Public Sector Marketing at MuleSoft and Jay Fielding, Principal Solutions Consultant at MuleSoft
    While a growing number of government-adopted applications are in the cloud, the underlying technologies connecting these applications are still based on-premise. MuleSoft is excited to introduce Government Cloud, the industry-leading FedRAMP-authorized environment for cloud-based integration. In this live demo, we’ll walk through the latest Anypoint Platform features included in the Government Cloud environment, as well as best practices to get started.

    In this webinar, we’ll cover:
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    -How government IT can solve common outdated middleware challenges with Government Cloud.
    -A demo of our new Government Cloud and additional benefits when deploying, managing and monitoring APIs and integrations from a FedRAMP secure environment.
  • Anypoint Platform for iPaaS: Support your cloud connected business Nov 14 2019 6:00 pm UTC 26 mins
    Kevin Balaji, Product Marketing Manager at MuleSoft
    Anypoint Platform, the most scalable iPaaS solution, gives users the power to integrate apps, data, and devices at lightning speed whether you are tech-savvy or a low-tech integrator. Designed specifically with the enterprise in mind, this fully cloud-based solution takes advantage of the elasticity of the cloud while providing a secure connection to on-premises systems.

    See first-hand how Anypoint Platform’s market-leading platform for eiPaaS allows you to easily integrate on-premises systems to any SaaS application within on unified platform.

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    - Apply out-of-the-box tokenization policies to sensitive data in transit, and validate security formats within Anypoint Runtime Manager
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  • Salesforce Lightning Platform and MuleSoft: Deliver employee apps, fast Oct 30 2019 3:00 pm UTC 44 mins
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    Business efficiency is the No. 1 priority for CEOs and CIOs. In fact, 84% of IT leaders say improving employee-facing technology is critical for their company’s success.

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  • Accelerate Life Sciences R&D with the Veeva Vault Connector Oct 24 2019 5:00 pm UTC 42 mins
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    Veeva Systems is a cloud solution for the global life sciences industry. Veeva helps hundreds of top life sciences companies accelerate critical functions from R&D pipeline through commercial. Join this webinar to learn how MuleSoft's new Veeva Vault Connector enables Veeva and Salesforce customers to accelerate R&D, drive new capabilities for on-premises clinical data analysis, and improve marketing operations.

    Watch this webinar with a Veeva Vault Connector demo to learn how to:
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    - Easily surface clinical data to power new R&D initiatives while ensuring compliance every step of the way.
    - Deliver omnichannel customer interactions with integrated customer data and digital asset management.
  • How Lending Tree built an automated, connected service experience Oct 17 2019 4:00 pm UTC 31 mins
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    To automate business and service processes requires enabling faster integration between Service Cloud and the ecosystem of surrounding applications. See how LendingTree was able to digitally transform their service experience and provide agents with a single view of their customers. Learn how to use MuleSoft's API approach to integrate Salesforce faster and more efficiently.

    Key Takeaways:
    - Understand the power of MuleSoft + Service Cloud in building a personalized service experience
    - Learn how LendingTree was able to create a single view of their customer using API Designer and Flow Designer
  • API monitoring and troubleshooting in a hybrid world Recorded: Oct 10 2019 34 mins
    Kevin Balaji, Product Marketing Manager at MuleSoft and Andrew Bragdon, Director of Product Management at MuleSoft
    Today’s enterprises are increasingly dependent on all types of APIs and apps for flexibility and rapid development. However, if even one component of this chain breaks, it can have a ripple effect on its dependents, ultimately sacrificing customer experience and impacting the overall business. As traffic increases, organizations need real time visibility, proactive notifications of issues, and an efficient way to mitigate problems in order to deliver on customer expectations.

    Anypoint Monitoring helps you to proactively identify and resolve issues, all in one place with real time visibility into your APIs and integrations. Ensure business continuity with real time visibility into app performance, customizable dashboards, advanced alerts, and instant access to historical log data.

    Watch this live demo to learn:
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    - Advanced Monitoring capabilities, including advanced alerts, log management, and custom metrics/events.
    - How Anypoint Monitoring provides real time visibility into your APIs and integrations with easy to use out-of-the-box and customizable dashboards.
  • Migrate to S/4HANA with MuleSoft Recorded: Oct 3 2019 60 mins
    John Withers, Product Marketing Manager, MuleSoft & Jimil Patel, Product Marketing Manager, MuleSoft
    SAP S/4HANA represents a major step forward in enterprise resource planning (ERP) software, and with support ending in 2025 for ECC 6.0, now is the time to begin planning your migration. Traditionally, migrations are costly, complex, multi-year projects that introduce considerable risk to both IT and lines of business.

    MuleSoft’s API-led approach to S/4HANA migration uses APIs to decouple your ERP, data, and third-party systems. By doing so, you de-risk the entire process while increasing flexibility to migrate on your own terms.

    Watch this webinar, which includes a demo of Anypoint Platform, to learn how to:
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  • Intro to API Community Manager Recorded: Sep 26 2019 36 mins
    Aaron Landgraf, Director Product Marketing @MuleSoft
    A complete, self-service developer portal is key to the success of API adoption. Every API provider must be able to educate developers and successfully expose, and reuse APIs to continue to build innovative applications. The developer portal is the face of your API program, providing everything that internal, partner, and third party developers need. App Developers must be able to connect with the resources necessary to learn about the enterprise’s APIs and collaborate with peers and with the enterprise.

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  • Automate the security and governance of APIs and microservices Recorded: Sep 6 2019 33 mins
    Aaron Landgraf, Senior Product Marketing Manager, MuleSoft & Edgar Ortiz, Senior Solution Engineer, MuleSoft
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    In this webinar, you'll learn how to:
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  • Conversational AI: Go beyond chatbots with intelligent customer and employee exp Recorded: Aug 22 2019 44 mins
    Kevin Fredrick, Managing Partner, OneReach.ai and Vishnu Samevedula, Senior Solution Engineer, ISV Partnerships
    In this webinar we’ll attempt to go around the chatbot hype. With conversational AI, your customers and employees get the answers they need fast. It’s more than simple “if-then” logic; it incorporates natural language to make human-to-machine conversations more like human-to-human ones. The result? Increased customer engagement, continued trust and reliability in your business, and the ability to free up your best thinkers and doers to become more productive than ever before.

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    - Retool your team for operational efficiency by automating the known, handing off the unknown, and more.
  • Building a connected service experience with Salesforce Service Cloud Recorded: Aug 15 2019 38 mins
    Esther Chen, Product Marketing Manager, MuleSoft & Jimil Patel, Technical Product Marketing Manager, MuleSoft
    Salesforce Service Cloud to systems like ERP, OMS, and databases to give agents a single view of customers and orders. Rather than switching between different systems, agents can instead focus on delivering superior service. Together, MuleSoft and Salesforce increase agent productivity by 25% by automating workflows and service actions and improve customer satisfaction by 35% with personalization throughout the service experience.

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    * Learn how customers are transforming their service experience using MuleSoft to synchronize Service Cloud with other systems of record.
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  • How icare built a digital insurance platform Recorded: Jul 11 2019 59 mins
    Ed Lee, Technical Director at icare and Dan Owen, Director, Customer Success Architecture at MuleSoft
    In this webinar, icare will share how they were able to create from scratch Australia's largest public sector self-insurer in just three years. Using an API-led approach to integration, they overcame the 'gravity' of legacy systems to move to the cloud and deliver patient-centric outcomes efficiently and fast.

    Join this webinar to learn how to:
    - De-risk legacy modernisation initiatives using APIs.
    - Decouple systems and data to build a future-proof cloud architecture that supports ongoing change.
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  • Building Digital Ecosystems for Unrivaled Customer Experience, with HSBC Recorded: Jun 27 2019 26 mins
    Marco Tedone, Chief Architect, UK - IT Infrastructure, HSBC and Danny Healy, Office of the CTO, MuleSoft
    The introduction of Open Banking has seen a dramatic change in the way that traditional banks must operate. At the center of this change is the use of APIs. Whilst financial institutions are creating tactical APIs to meet new Open Banking regulations, many are failing to realize the full benefits that APIs can provide by not invoking an API-led strategy.

    Key takeaways:
    - How Financial institutions can overcome the radical disruption in the marketplace.
    - How putting APIs at the heart of your transformation strategy can enable greater speed, flexibility, and agility.
    - How banks can build internal and external ecosystems using a platform-based approach, to enhance the customer experience.
  • What's new with Anypoint Platform - unified platform for integration Recorded: Jun 20 2019 22 mins
    Ahyoung An, Sr. Product Marketing Manager, MuleSoft and Aaron Landgraf, Sr. Product Marketing Manager, MuleSoft
    The latest release of Anypoint Platform helps organizations create and engage a vibrant ecosystem of developers, partners and employees and succeed with API programs.

    This release features the launch of Anypoint API Community Manager and Catalyst Mobilize to increase customer loyalty and engagement, improve internal ops effectiveness and introduce new business models through API programs.

    See an in-depth overview of Anypoint Platform, including how to:
    - Promote API products, increase adoption, and build successful API programs with Anypoint API Community Manager.
    - Build and engage a vibrant ecosystem with Catalyst Mobilize, which includes in-person workshops, playbooks, and tailored exercises.
    - Monitor and optimize the performance of API programs.
    - Additional enhancements within Anypoint Partner Manager (EDI/B2B), Flow Designer, Government Cloud, and more.
  • Salesforce and MuleSoft: Unlock your back office with Sales Cloud Recorded: May 23 2019 48 mins
    Christine Ooley, Product Marketing Manager at MuleSoft and Jimil Patel, Technical Product Marketing Manager at MuleSoft
    What if you could streamline and automate your business processes and modernize workflows like quote to cash and order fulfillment?

    In this webinar, learn how MuleSoft Anypoint Platform connects Sales Cloud to applications like SAP, Oracle, and NetSuite, allowing you to manage your complete business by unlocking your back office data through integration.

    Watch this webinar to:
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    - Learn how to integrate Sales Cloud with back-office applications like SAP, Oracle, and NetSuite
    - Understand best practices to modernize and automate processes like quote to cash and order fulfillment
    - Hear about real-life MuleSoft customers transforming their business with Sales Cloud and ERP integration
  • How to build an agile mobile strategy using APIs Recorded: May 9 2019 59 mins
    John Withers, Product Marketing Manager, MuleSoft and Jimil Patel, Product Marketing Manager, MuleSoft
    As the number of mobile users grows to 5 billion in 2019, companies are under immense pressure to deliver engaging and secure mobile apps, and not just for consumers. Increasingly, mobile apps are an essential tool to unlock employee innovation and productivity. With MuleSoft’s Anypoint Platform™ businesses can send data securely from any system to mobile, leveraging agile and continuous integration and continuous deployment (CI/CD) best practices to optimize consumer and employee experiences while driving revenue and operational efficiency.

    Watch this webinar, which includes a demo of Anypoint Platform, to learn how to:
    * Connect to systems 64% faster: Easily and securely connect to core systems of record and unlock data with out-of-the-box connectors and graphical data mapping.
    * Increase employee productivity: Package business processes into reusable services available through internal apps to drive productivity.
    * Build partner collaborations: Expose and consume APIs from partners to unlock new experiences and capabilities
  • Creating Omnichannel Brand Experiences with New York & Company Recorded: May 7 2019 54 mins
    Allegra Margolis, Industry Marketing, MuleSoft; Alex Pinskiy, Director Omnichannel Systems, New York & Company
    A billion dollar specialty retailer with over 400 retail stores, New York & Company, is leading the way in building an omnichannel strategy. Recently ranked #3 on the list of best omnichannel retailers, New York & Company is driving digital transformation in retail.

    Hear from Alex Pinskiy, Director of Omnichannel Systems at New York & Company, as he reveals their journey and success in building an omnichannel brand and connected store. Learn how New York & Company developed a mobile application with real-time inventory availability and was the first in specialty retail to complete end-to-end transactions using in-store kiosks.

    Attendees will learn:

    - How New York & Company approached omnichannel and is capitalizing on consumer demand to digitize the in-store experience
    - Real-life lessons from an IT strategy that re-platformed to integrate different applications and systems across an entire enterprise
    - Practical steps to building a top omnichannel brand and embracing a new IT operating model that tears down the imaginary wall between brick-and-mortar stores and eCommerce
  • Creating compelling customer experiences through MDM with Stibo Systems Recorded: Apr 25 2019 35 mins
    Rob Long, Head of IoT & Senior Director Applied Technology at Stibo & Vishnu Samavedula, Senior Solution Engineer at MuleSoft
    Did you know that each retail customer transaction takes an average of 39 different backend systems to complete? Overlapping systems, complex backend integrations, and constant maintenance needs are crippling IT teams as they work to drive the innovation necessary to meet growing consumer expectations.

    This webinar examines how retailers are leveraging MuleSoft’s Anypoint Platform and Stibo Systems Master Data Management platform to bridge online and offline channels, resulting in deeper customer insights, simplified operations, and exceptional customer experiences. Retailers leveraging this approach are seeing an average of a 6% increase in profitability and a 6x increase in customer retention

    In this webinar, you will learn how to:
    - Streamline product lifecycle management processes with your eCommerce systems.
    - Leverage Master Data Management to gain visibility across inventory and customer data.
    - Deliver personalized customer experiences based on past behaviors and purchases.
  • Connect any health app, device and data with Salesforce and MuleSoft to reach in Recorded: Apr 19 2019 45 mins
    Sean Kennedy, Senior Director, Industry Solutions and Architecture, Salesforce, Matt Serna, Industry Marketing, MuleSoft
    The healthcare industry is witnessing an explosion of medical data from EHRs, fitness trackers, mobile health applications, and more.

    To provide compelling patient experiences, the entire healthcare continuum must think beyond just driving interoperability across clinical data stores and consider how to extend interoperability across all partners and non-clinical applications. Doing so requires a new integrated healthcare strategy that extends beyond those traditionally offered by HL7 interface engines.

    Learn how NYU Langone Health implemented a new integrated approach to provide their call service agents with a one-stop comprehensive patient view, leveraging MuleSoft’s Anypoint Platform to surface real-time data from EHRs and other internal systems into Salesforce Health Cloud.

    In this webinar, you will learn:
    - How healthcare organizations can drive integration to transform their IT delivery model.
    - How modern APIs can enable connectivity across clinical and non-clinical systems.
    - How Salesforce and MuleSoft are tackling EHR interoperability challenges.
Best practices & thought leadership on integration from MuleSoft
MuleSoft makes it easy to connect the world's applications, data and devices. With our market-leading Anypoint Platform™, companies are building application networks to fundamentally change the pace of innovation. MuleSoft’s API-led approach to connectivity gives companies new ways to reach their customers, employees and partners. Organizations in more than 60 countries, from emerging companies to Global 500 corporations, use MuleSoft to transform their businesses.

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  • Title: Using APIs to Build your Omni-Channel Architecture
  • Live at: Jan 15 2019 5:00 pm
  • Presented by: John Withers, Product Manager Jimil Patel, Product Marketing Manager, and Manan Sangvi, Solution Consultant
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