Building a mobile strategy for a connected customer experience

Presented by

Michal Raz, VP of Global Partnerships, Nexmo

About this talk

The way we communicate to our customers has changed. The messaging landscape has evolved from just text/SMS service to include social chat applications such as WhatsApp, Facebook Messenger, and Viber. WhatsApp alone has over 1.3 billion monthly users and 1 billion daily users, offering a huge opportunity to reinvent how companies can engage with their customers. In order to attract and retain users, businesses must use messaging services to reach customers where, when, and how they prefer. The brands who fail to deliver a unique, intelligent multi-channel experience -- from ETA, fraud, and billing alerts to appointment reminders and 24/7 customer support -- risk losing market share to those who do. Watch this demo and learn how to: - Build an intelligent messaging service strategy to interact with customers globally on their preferred messaging channels, such as SMS and social apps like WhatsApp - Construct new communication workflows that easily integrate with existing business applications with the Nexmo connector in Anypoint Exchange - Leverage mobile messaging data and context to quickly resolve customer concerns, driving up satisfaction and loyalty

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