A practical guide to building a successful API strategy

Presented by

Aaron Landgraf, Sr. Product Marketing Manager, MuleSoft and David Berlind, Editor-in-Chief, ProgrammableWeb

About this talk

As organizations bear witness to the well-chronicled successes of API economy juggernauts like Google, Amazon, Stripe and Twilio the pressure on business and IT to seize the opportunity and deliver measurable business outcomes mounts. To build API products and participate in the API economy, organizations must take a logical, methodological, and proven approach to the journey. This approach is captured in a four-stage blueprint that MuleSoft, in partnership with ProgrammableWeb, has developed to help organizations hatch their API program and win in the API economy. In this webinar, featuring the four-stage blueprint, you’ll learn: * Why consumer-centricity is key to every API program * Tips to validate and engage your ecosystem * How to overcome the biggest hurdles to a successful API strategy * Actionable next steps to start your API strategy journey today

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MuleSoft makes it easy to connect the world's applications, data and devices. With our market-leading Anypoint Platform™, companies are building application networks to fundamentally change the pace of innovation. MuleSoft’s API-led approach to connectivity gives companies new ways to reach their customers, employees and partners. Organizations in more than 60 countries, from emerging companies to Global 500 corporations, use MuleSoft to transform their businesses.