Ross Mason, Founder and VP Product Strategy, MuleSoft
Gartner predicts 75% of Fortune 500 enterprise will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.

Questions to be discussed:
- What has changed with APIs?
- What is the API economy and how did we get here?
- How are APIs transforming enterprises?
- What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
Jul 24 2013
62 mins
Welcome to the API Economy
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Application Development

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  • Integrating Salesforce to Unlock Systems of Record Aug 20 2015 5:00 pm UTC 60 mins
    Bikram Sen, Sr Solution Consultant - Strategic Alliances CRM Architect at MuleSoft
    This demo-driven session will show you different ways to integrate Salesforce, including loading SAP customer master data into Salesforce, synchronizing real time updates, creating shared services and developing an agility layer with APIs.
  • Create a Holistic View of your Customer With Customer Identity Recorded: Jul 30 2015 41 mins
    Larry Drebes, Founder and CEO of Janrain
    Customer data is complicated. It lives everywhere and changes frequently. Creating a holistic view of the customer journey can be a challenge, even as the opportunities are obvious. Join Larry Drebes, Founder and CEO of Janrain for lessons learned from thousands of enterprises, challenges with different approaches to customer data management, and the benefits of managing customer identity in the cloud.
  • SOAP Connect: The Fastest & Easiest Way to turn WSDLs into a Reusable Connector Recorded: Jul 8 2015 40 mins
    Suchi Deshpande, Sr. Product Manager, MuleSoft & Lautaro Fernandez, Sr. Software Developer, MuleSoft
    Long gone are the days of calling each API separately in separate flows. With SOAP Connect, a new Anypoint Connector DevKit feature, you can package multiple WSDL files and API versions into a single connector, making the process of creating, maintaining and using a connector for SOAP APIs much faster and easier. View this demo-driven session to learn how to use SOAP Connect to create your own reusable connector today.
  • APIs in a .NET World: Using RAML Tools for Visual Studio Recorded: Jun 23 2015 24 mins
    Nino Bonura, Solutions Consultant & Field Specialist, Microsoft Solutions, MuleSoft
    RAML tools for Visual Studio allow .NET developers to stay in their native environment while leveraging the power of Mule. View this demo to learn how to build, publish and consume APIs using Visual Studio and Anypoint Platform.
  • Mobile Innovation in Financial Services Recorded: Jun 8 2015 20 mins
    Industry Marketing Director, Financial Services
    In this webinar, you'll learn:
    - Why innovation is important to the financial services industry and why innovation needs to extend beyond mobile apps
    - How to overcome the challenges of developing mobile apps that depend on data siloed in systems of record and how to enable your business to deliver innovative features and modernize legacy integration
    - How one global bank used MuleSoft's Anypoint Platform to deliver a next generation shopping app
  • So You Want to Set Up an API Strategy. Now What? Recorded: Apr 30 2015 51 mins
    Julie Craig, Research Director at Enterprise Management Associates and Reza Shafii, Director of Product at MuleSoft
    Julie Craig, Research Director at Enterprise Management Associates, and Reza Shafii, MuleSoft Senior Director of Product Management, discuss some of the common questions and pitfalls businesses have when developing their API strategy.
  • Sutter Health: Leveraging Predictive Analytics to Lower 30-Day Readmit Rates Recorded: Mar 26 2015 36 mins
    Kristen Wilson-Jones, RD&D CTO, Sutter Health; David Chao, Director of Industry Solutions, MuleSoft​
    Sutter Health is a not-for-profit health system serving more than 100 communities in Northern California. Each year its 5,000 physicians care for more than 10 million outpatient visits and discharge more than 200,000 in-patients.

    As healthcare systems transition from “fee for service” to “fee for value” reimbursement models, there is an increasing focus to drive down 30-day re-admission rates, particularly for high risk patients. To this end, Sutter Health is piloting Project RED (Re-engineered Discharge) which leverages predictive analytics to identify high-risk patients and then prescribes alternative discharge workflows aimed at lowering the risk of re-admission.

    Join us as Kristen Wilson-Jones, Sutter RD&D CTO, shares how Sutter Health has leveraged MuleSoft’s Anypoint Platform in an orchestrated plecosystem of technologies to power Project RED by enabling real-time patient risk scoring, clinical workflow management and bi-directional integration with Epic.

    Topics covered
    + How Sutter Health is lowering 30-day re-admission rates by re-engineeing clinical workflows
    + The need for connectivity to enable workflow re-design
    + Best practice in moving from an application-centric to a data object-centric connectivity approach
  • How to Make the Most of Your Anypoint Exchange Recorded: Mar 9 2015 41 mins
    Darko Vukovic, Senior Product Manager, MuleSoft; Ahyoung An, Product Marketing Manager, MuleSoft
    Customers and partners now have the ability to use Anypoint Exchange to set up a center of excellence that is private and specific to their organization. View this demo to learn how to get started and make the most of your exchange.

    You will learn how to:
    - Set up your organization's Anypoint Exchange
    - Enable users to share and contribute to your exchange
    - Fill the exchange with essential assets such as connectors, templates, and APIs
    - Categorize assets for easier discovery
  • The Path to Becoming a Mobile Enterprise Recorded: Feb 26 2015 43 mins
    Sarvesh Jagannivas, VP of Product Marketing, MuleSoft; Uri Sarid, CTO, MuleSoft
    Mobile is no longer a supplementary channel for the enterprise; It is quickly becoming the primary channel to deliver business critical information and experiences to partners, customers and employees. Join Sarvesh Jagannivas, VP of Product Marketing at MuleSoft, and Uri Sarid, CTO at MuleSoft, as they discuss the mobile enterprise opportunity, and the biggest challenges preventing successful mobile delivery.

    Join this webinar to learn:
    - Why mobile applications are the new imperative for the enterprise
    - The top challenges preventing rapid, scalable and secure mobile application development
    - Three case studies of industry leaders who are building mobile enterprises
  • Building a Powerful Connector from Scratch Recorded: Feb 26 2015 28 mins
    Ahyoung An & Suchi Deshpande, MuleSoft; Red Roadster; WhiteSky Labs
    Building your own connector may be a good option to explore whether you need a connector with a specific functionality or want to connect to a system without a pre-built connector. While getting started can seem daunting at first, the challenge often becomes much more manageable when you understand the tools and resources that are available.

    Join this webinar to:
    - Get an introduction to MuleSoft’s SDK, DevKit
    - Watch a demo on how to build a reusable connector in 15 minutes
    - Get tips and advice from experts who’ve successfully built connectors using DevKit
    - Learn what’s coming in the roadmap
  • Achieve Digital Nirvana in Financial Services Recorded: Feb 5 2015 26 mins
    Patricia Hines, CTP Industry Solutions Director, MuleSoft; Guy Murphy Principal Solutions Consultant, Mulesoft
    Financial services firms are facing a rapidly changing and evolving set of business challenges such as the rise of APIs and apps, the battle over mobile services and the increasing complexity of omni-channel delivery. In an era where digital innovations are used widely by consumers and have come to be expected, there is a greater push for financial institutions to deliver a highly personalized and convenient experience that stretches across mobile, social, and digital channels. Traditional “brick and mortar” financial institutions struggle to keep up with the pace of innovation, held back by massive investments in physical locations, legacy technology, and large employee bases.

    Join us as we discuss how organizations can taking a holistic view toward digital transformation across APIs and apps, mobile services, and omni-channel delivery have an opportunity to optimize their innovation initiatives across the organization.

    Get the answers to these questions:
    - What are the key challenges compelling firms to undertake digital transformation initiatives?
    - How can financial institutions shorten deployment cycles, save costs, and improve ROI of digital projects?
    - How does a two-speed approach to digital transformation ensure security, reliability and control for systems of record while offering an agility layer for innovation projects?
  • The .NET Connector 2.0 in Action Recorded: Feb 4 2015 19 mins
    Derek Watson, .NET Architect
    The .NET Connector allows developers to build integration applications on the Anypoint Platform, using any .NET language and Visual Studio. The 2.0 release of the .NET Connector significantly improves the user experience of consuming .NET code.

    Learn about the capabilities of the .NET Connector, followed by an in-depth look at some of the new features in a scenario-based demonstration.
  • Unlocking Data to Transform Financial Services Recorded: Dec 11 2014 26 mins
    Patricia Hines, CTP, Industry Solutions Director, MuleSoft; Guy Murphy, Principal Solutions Consultant, MuleSoft
    Accessing, aggregating and transforming data is critical whether for creating regulatory reports, understanding the customer, or managing large data sets for predictive analytics. But Financial institutions face significant challenges when unlocking, aggregating and managing data across the enterprise to achieve these strategic business objectives.

    Financial services firms must seamlessly share data across applications and devices to become a “Connected Financial Institution,” but are being held back by organizational, geographic and product information silos. This approach no longer works for financial institutions looking to streamline regulatory reporting, monetize customer analytics, and democratize data-driven decision-making.

    Join us as we discuss how organizations can address data management challenges and create competitive advantage by unlocking, aggregating and transforming data across on-premise and cloud applications, integrating both batch and real-time information sources to “connect the dots.”

    Get the answers to these questions:
    - What are the key challenges compelling firms to undertake data management initiatives?
    - How can firms use pre-built tools to simplify connectivity to legacy mainframes, departmental databases and third-party data sources?
    - How can integration accelerate data management across regulatory compliance, customer centricity, and big data projects?
  • Integrating Sales & Marketing: Extending Salesforce at Citrix Recorded: Dec 10 2014 51 mins
    Keri Brooke, Sr Director, Product Marketing,; M. Imran Noor, Sr Integration Development Manager, Citrix
    Salesforce, the customer success platform, gives sales teams the ability to access, share and collaborate on customer data. However, when marketing teams use systems outside Salesforce, companies need integrate to enable collaboration between marketing and sales.

    In this webinar, you’ll hear how Citrix solves their data flow problem using MuleSoft to integrate Salesforce with all their marketing automation and marketing resource management applications.

    Learn about:
    - How technology can drive better collaboration between marketing and sales
    - What are the long-term costs of disjointed internal systems and processes
    - Why an enterprise integration platform is the right approach for connecting and enabling teams
    - How to advance agility, productivity and speed of the business through integration
  • Digitally Transform Your Business with Anypoint Platform Recorded: Nov 20 2014 24 mins
    Tyrone Borromeo, Solutions Consulting Lead, MuleSoft
    When IT organizations can adapt as quickly as their business colleagues demand, they form an IT+Business partnership that can unlock tremendous organizational value. We built Anypoint Platform to enable this partnership by ramping IT speed.

    In this demo, Tyrone Borromeo, North American MuleSoft Solutions Consulting Lead, outlines the broad set of capabilities available out of the box with Anypoint Platform that drive developer productivity. Over the course of this 30 minute demo, Tyrone will highlight best practices for configuring flows, applications, and servers to quickly deliver business agility across a broad set of integration use cases.

    You’ll walk away from this webinar understanding:
    --How to define a common architecture that is built with future integrations in mind
    --Why to establish a best-practice development environment and testing approach
    --When to create templates and shared repositories to help you build integrations faster
  • Free Enterprise Data with Salesforce1 Lightning and MuleSoft Recorded: Nov 18 2014 41 mins
    Seema Kumar, Sr Director,; Ron Wastal, VP, MuleSoft; Chris Tiernan, Director of IT,
    Salesforce1 Lightning enables rapid development of applications that can transform how businesses engage with employees and customers. Maximizing the potential of these applications requires the ability to connect with data across the enterprise in way that is secure and scalable, but also agile.

    In this webinar, you will hear about how MuleSoft’s solutions for Salesforce integration cover the most basic use cases to the most sophisticated, and get a sneak-peek at how MuleSoft has partnered with for Lightning Connect with our Anypoint Data Gateway. In addition,’s own Director of IT, Chris Tiernan, will discuss how unlocks their data and provides an internal agility layer to connect applications and the data that powers them.
  • Building Stronger Bonds with Citizens by Transforming Healthcare Recorded: Nov 18 2014 42 mins
    Antoinette Taranto, Chief Client Officer Department of Healthcare Policy & Financing, State of Colorado
    Learn how multiple innovation award recipient State of Colorado, has transformed the health insurance marketplace model and is building broader citizen engagements on the Government Success Platform with Salesforce.

    Join us to hear Antoinette Taranto, Chief Client Officer Department of Healthcare Policy & Financing for the State of Colorado describe how they have designed and delivered high quality health and human services that improve the safety, independence, and well-being of the people of Colorado.
  • Top 5 Steps to Drive Your Digital Transformation Initiative Recorded: Nov 12 2014 50 mins
    R ‘Ray’ Wang, Principal Analyst and Founder, Constellation Research
    Your customers, competitors, and suppliers are becoming digital. The benefits to digitally transforming your business are yours for the taking, so how do you cut through the hype and get started?

    In this webinar, R ‘Ray’ Wang, Principal Analyst and Founder, Constellation Research, will discuss five simple steps market leaders are taking to lay a foundation for digital transformation. He will also highlight a MuleSoft customer who has successfully taken these steps to accelerate IT’s ability to deliver business value.

    Learn how following these 5 steps can amplify your digital efforts:
    --Design new experiences and business models
    --Develop a culture of digital DNA
    --Apply new technologies to existing infrastructure
    --Move from gut to data driven decisions
    --Co-create and co-innovate with new partners
  • Becoming a Connected Financial Institution with Legacy Modernization Recorded: Oct 28 2014 26 mins
    Patricia Hines, CTP, Industry Solutions Director Financial Services and Guy Murphy, Principal Solutions Consultant
    Financial services firms must seamlessly integrate applications, data, and devices to become a “Connected Financial Institution”, but are being held back by decades old legacy systems. Managing and maintaining these systems consume the majority of IT budgets, leaving little left over for new initiatives. Looking for alternatives to annual maintenance fees, organizations are increasingly looking toward open-source solutions.

    Join us as we discuss how organizations can address these challenges and create competitive advantage by using connectivity to modernize existing systems while providing a framework for evolving connectivity needs across SOA, SaaS, and API solutions.

    Get the answers to these questions:
    What are the key challenges compelling firms to undertake legacy modernization?
    How can firms close the gap between legacy systems and cloud, social, and mobile?
    How can integration accelerate initiatives to refresh and extend legacy systems?
  • API love triangle: Delivering success to API devs, app devs, and IT Recorded: Oct 23 2014 57 mins
    Reza Shafii, Director of Product Management, MuleSoft
    As the world becomes more connected, APIs are playing a critical role in enabling innovation, business agility, and revenue growth. But success requires delivering on the needs of all stakeholders throughout the API lifecycle.

    In this demo-driven session, we'll show you how innovations like RESTful API Modeling Language (RAML), APIKit, and API Notebook put you on the fast track to success. Starting with an idea for a new application, we’ll design an API, connect it to a backend service, apply management and security, monitor KPIs, and publish it to a rich developer portal that we will create from scratch.

    Join this session to learn how to:
    Design concise, human-readable APIs with rich documentation in minutes
    Easily implement your APIs with an array of choices spanning Node.js, Java, and APIkit
    Take the pain out of connecting to backend data sources
    Make it easy for developers to find and use your APIs
    Architect your API program for agility
Best practices & thought leadership on integration from MuleSoft
MuleSoft’s mission is to connect the world’s applications, data and devices. MuleSoft makes connecting anything easy with Anypoint™ Platform, the only complete integration platform for SaaS, SOA and APIs. Thousands of organizations in 54 countries, from emerging brands to Global 500 enterprises, use MuleSoft to innovate faster and gain competitive advantage.

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  • Title: Welcome to the API Economy
  • Live at: Jul 24 2013 3:00 pm
  • Presented by: Ross Mason, Founder and VP Product Strategy, MuleSoft
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