Gartner predicts 75% of Fortune 500 enterprise will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New En
Gartner predicts 75% of Fortune 500 enterprise will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions to be discussed:
- What has changed with APIs?
- What is the API economy and how did we get here?
- How are APIs transforming enterprises?
- What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
RecordedJul 24 2013
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Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.
Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.
With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.
In this webinar you’ll learn to avoid similar mistakes, including how to:
* Use not abuse user engagement
* Target and personalize ads to maximize ROI
* Understand the difference between social advertising and advertising
* Identify which social channels are most effective for which advertising
Register for free today!
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Travis Wright,Chief Marketing Technology Officer, CCP Global
* Nancy Smith, CEO Bevy.co
Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?
We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.
Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.
Learn how to:
* Target the right players, and the key engagement strategies that work
* Maximize profits from ads and IAP, and which players are most receptive
* Predict and measure the lifetime value of players by acquisition channel
* Apply killer strategies, taking lessons from the most successful games
* Unlock the lesser-known data secrets behind monetization
Sign up now!
* Dean Takahashi, GamesBeat editor, VentureBeat
* Stefano Melucci, VP of Product, Thumbspire
* Mark Robinson, CEO, DeltaDNA
* Jon Burg, Product Marketing Lead, AppsFlyer
The infrastructure you manage with Chef is a complex machine. This complexity is mirrored in the cookbooks you develop and the data stored in your Chef server. It is an ongoing effort to keep track of the state of that machine and to keep up with all the functionality included in your (many) cookbooks. However, the right tools can help. With them, you can develop code faster, maintain cleaner code, and better understand your existing code.
In this webinar, Franklin Webber, Training and Technical Content Lead at Chef, will demonstrate how better editor and debugger tools can improve your work life. He’ll show you how the right text editor can make it easier to write code. Next, he’ll demonstrate how tools like Rake and Guard can consolidate tasks and automate tests. Finally, he’ll show you how Pry can help you to debug your recipes.
Learn how data encryption and encryption key management address compliance for healthcare providers and payers. Join Derek Tumulak, VP Product Management at Vormetric, and Tricia Pattee, HOSTING Product Manager as they discuss how HIPAA/HITECH regulations impact electronic protected health information (PHI) and best practices to safeguard sensitive patient data.
• HIPAA and HITECH regulatory mandates impact data security for healthcare institutions
• Strong encryption and policy-based access controls provide a separation of duties between data security and system administrators
• Secure key management and policy management ensure consistency in applying policies and encryption keys to both structured and unstructured data
• Rapid implementation is achieved because encryption is transparent to users, applications, databases and storage systems
• The HOSTING and Vormetric cloud solution can satisfy HIPAA and HITECH compliance requirements in the cloud
Want to easily deploy your Node.js, Ruby, Python, .NET, Tomcat, PHP or Docker web applications to AWS? AWS Elastic Beanstalk is a service that makes it easy to deploy, scale, and manage your web applications on AWS by providing preconfigured application stacks and managing the underlying infrastructure on your behalf. You simply select the application stack you want and upload your code to get started. This webinar will familiarize you with how to deploy your web application to AWS using AWS Elastic Beanstalk (EB). We will walk through the steps necessary to debug, test and scale your application to handle millions of web requests. Also, you will learn about deployment options, cost management, and ongoing monitoring and maintenance.
• Understand the benefits of AWS Elastic Beanstalk versus do-it-yourself
• Deploy a sample Node.js application using the Elastic Beanstalk command line interface
• Modify application stack configuration and extend your application to use additional AWS resources (e.g.: DynamoDB, SNS, etc.)
• Debug, load test, and scale the sample application to handle millions of web requests • Use deployment options available for zero downtime deployments (in-place and blug/green)
• Use tags for cost management
• Set up alarms to monitor you running applications
Join AWS for this Building Scalable Web Applications webinar where we will explain the key architectural patterns used to build applications in the AWS Cloud, and how to leverage cloud fundamentals to build highly available, cost effective web-scale applications.
You will learn how to design for elasticity and availability within AWS using a common web architecture as a reference point and discuss strategies for scaling, security, application management and global reach. If you want to know how to make your applications truly scale then join this webinar to learn more.
This month the debate will range around applications and how we deploy and secure them for mobile devices. Speakers will discuss BYOD, device management, developing and designing secure apps and how that impacts the lifecycle.
This discussion will reference products including Mobile Centre, Unified Functional Testing, LoadRunner, Network Virtualization, Fortify Web Inspect, AppPulse Mobile ,Fortify on Demand, Fortify Source Code Analysis.
In un momento in cui le iniziative IT corrono di pari passo col business, l’abilità di comunicare i requisiti di business in un modo che sia direttamente comprensibile all’IT diventa un imperativo. CA ARD utilizza l’approccio Model Driven Testing per eliminare ambiguità nei requisiti, ottimizzando i cicli di test garantendo totale test coverage.
RSA’s Data Protection Manager (DPM), BSAFE and tokenization products are quickly approaching EOL/EOPS, presenting RSA customers with an opportunity to reassess their encryption key management architecture and needs. With so many technologies available today that seemingly offer the same capabilities, how do you select the vendor and solution that is right for you?
Join Stephen Kingston, Product Manager for SafeNet KeySecure, Gemalto, where you will learn how you can:
• Benefit from proven, successful RSA to Gemalto migration use cases, including Healthcare, PII Protection and Retail PoS applications
• Easily migrate with the same one-to-one functionality offered by SafeNet KeySecure and SafeNet Data Protection Connectors
• Avoid encryption silos with a centralized key manager whether on-premises, virtual, or in the cloud
• Painlessly expand your encryption solution as your future needs grow, be it files, databases, applications, or tokenization
• Quickly get started with our 5 easy migration steps
Jonathan Murray, CIO, New York Times and Ross Mason, Founder & VP, Product Strategy, MuleSoft
As the pace of business change speeds up, the C-suite becoming more and more focused on digital transformation. According to research from Gartner, in 2016 CEOs’ top priority is transforming their organizations, as half of them believe that their industries will be unrecognizable in five years.
What is your organization’s strategy for digital transformation? Join former Warner Music CTO and New York Times CIO Jonathan Murray - the man who coined the term “composable enterprise - and MuleSoft founder and VP of Product Strategy Ross Mason as they explore the roadmap for enhanced business agility.
Nial Darbey, Principal Solutions Consultant, John D'Emic, Client Architect, Rupesh Ramachandran, Principal Solutions
Microservices is one of the hottest technology trends for 2016. Join us to learn what microservices mean for your business, as our technical experts take you on a journey through microservices best practices and implementation using Anypoint Platform.
Nils Fernando, Customer Success Director, MuleSoft and Matteo Parrini, Customer Success Architect, MuleSoft
Every part of an enterprise needs technology to build new applications for their specific function or customer. In order to deliver this, IT needs to transform from its traditional function as the sole technology provider to an adaptive, responsive and nimble organization that can keep up with the pace of the digital era, as well as embrace the opportunities provided by a change-driven environment.
Digital transformation is allowing higher education institutions to bridge the widening gap between increased student expectations and decreasing funding. Technology augments the teaching experience. It drives insight from student behaviors to provide a more personalized learning experience and enables deeper student engagement. Yet the demands these initiatives place on IT often mean institutions are not able to deliver on this vision.
Increasingly, organizations must act in real time to connect with employees, partners, customers and devices. With Anypoint MQ, MuleSoft customers can address these demands by delivering advanced asynchronous messaging scenarios that further address real-time, high reliability and highly scalable use cases, all in the cloud. Join Vivin Nath, Senior Product Manager at MuleSoft, for this demo-driven webinar of Anypoint MQ, a fully integrated service of Anypoint Platform.
Ahyoung An, Product Marketing Manager & Matias Coaker, Lead Software Engineer, MuleSoft
To quickly expose MySQL, DB2, SQL Server, Oracle or SAP datasource as an OData API into Salesforce, you can use out-of-the-box tools such as Anypoint Data Gateway for Lighting Connect. But what if you want to create an OData API for a different datasource or do data aggregation or transformation? Join this webinar to learn how to create and use OData APIs for your organization's needs.
MuleSoft's Anypoint Platform is a very powerful integration tool. But what do businesses need to know to make the deployment of MuleSoft as simple as possible? Sr. Enterprise Solutions Architect, Eugene Berman, will provide businesses a turnkey solution to get MuleSoft up and running at any business quickly and with low friction.
Nial Darbey, Principal Solutions Consultant, MuleSoft and Aaron Landgraf, Senior Product Marketing Manager, MuleSoft
APIs have become a strategic necessity for your business because they facilitate agility and innovation. However, the financial incentive associated with this agility is often tempered with the fear of undue exposure of the valuable information that these APIs expose. We will explore in depth the main security concerns API providers and consumers need to consider and how to mitigate them.
David Berlind, Editor-In-Chief, Programmable Web and Aaron Landgraf, Product Marketing Manager, MuleSoft
Everyone knows how important APIs are to creating successful businesses in the digital era. But APIs are also vulnerable to security hacks. Attend this webinar to learn how you can protect your company.
Mike Hamilton, Director of IT, MuleSoft; Ahyoung An, Product Marketing Manager, MuleSoft
For fast-growing companies, it is difficult to build an IT infrastructure that meets the needs of today and the future. Faced with the same challenge of rapid growth at MuleSoft, we have deployed MuleSoft to decouple core systems and enable the automation of core business processes.
Satish Panchagnula, Sr. Platform Architect, Coca Cola BIG; Ahyoung An, Product Marketing Manager, MuleSoft
The world's most recognizable brand, Coca-Cola is entering a new phase of innovation by connecting with its customers through mobile apps, new product innovations, and smart dispensers. Coke's IT team has evolved from being managers of the back office to becoming critical enablers of innovation.
Join us to learn more about Anypoint Runtime Manager, our next generation management solution enabling MuleSoft customers to monitor and analyze applications deployed in the cloud or on-premises, in a sandbox, staging or production environment with ease. Anypoint Runtime Manager gives you a unified view of your applications, servers and APIs, no matter where they are running.
Dan Diephouse, Director of Product Management, Nial Darbey, Principal Solutions Consultant
Connecting assets to audiences with speed and scale requires a data integration solution that allows you to integrate in real time via APIs, do batch tasks such as data ingestion or synchronization and handle a variety of data sources -- from JSON to XML to EDI. With Mule 3.7, we introduced DataWeave, a simple, powerful way to query and transform all types of data.
We’ll be showcasing the power of DataWeave in the following scenarios:
- Highly performant mappings and transformations
- Simple one-to-one mappings
- Complex mappings (e.g. joins, filtering, partitioning)-
- Easy to write, easy to maintain, metadata aware mappings
R ‘Ray’ Wang, Principal Analyst and Founder, Constellation Research & Ross Mason, Founder/VP of Product Strategy, MuleSoft
Digital transformation is happening faster than you think. Traditional businesses are evolving into “composable enterprises” built out of connected software services and applications. Today, businesses need to quickly connect applications, data and devices, and their ability to stitch all these parts together determines whether they win or lose in the market.
In this webinar, you’ll learn 3 ways to prepare your business for the future, including how to leverage your existing assets, develop a mobile and SaaS strategy, and use connectivity for greater agility, flexibility, and revenue. R ‘Ray’ Wang, Principal Analyst and Founder of Constellation Research, and Ross Mason, MuleSoft’s founder and VP of Product Strategy, will discuss lessons learned from top businesses and trends among CIOs who have successfully navigated today’s hyper-connected business environment.
Bikram Sen, Sr Solution Consultant - Strategic Alliances CRM Architect at MuleSoft
This demo-driven session will show you different ways to integrate Salesforce, including loading SAP customer master data into Salesforce, synchronizing real time updates, creating shared services and developing an agility layer with APIs.
Customer data is complicated. It lives everywhere and changes frequently. Creating a holistic view of the customer journey can be a challenge, even as the opportunities are obvious. Join Larry Drebes, Founder and CEO of Janrain for lessons learned from thousands of enterprises, challenges with different approaches to customer data management, and the benefits of managing customer identity in the cloud.
Long gone are the days of calling each API separately in separate flows. With SOAP Connect, a new Anypoint Connector DevKit feature, you can package multiple WSDL files and API versions into a single connector, making the process of creating, maintaining and using a connector for SOAP APIs much faster and easier. View this demo-driven session to learn how to use SOAP Connect to create your own reusable connector today.
Nino Bonura, Solutions Consultant & Field Specialist, Microsoft Solutions, MuleSoft
RAML tools for Visual Studio allow .NET developers to stay in their native environment while leveraging the power of Mule. View this demo to learn how to build, publish and consume APIs using Visual Studio and Anypoint Platform.
In this webinar, you'll learn:
- Why innovation is important to the financial services industry and why innovation needs to extend beyond mobile apps
- How to overcome the challenges of developing mobile apps that depend on data siloed in systems of record and how to enable your business to deliver innovative features and modernize legacy integration
- How one global bank used MuleSoft's Anypoint Platform to deliver a next generation shopping app
Julie Craig, Research Director at Enterprise Management Associates and Reza Shafii, Director of Product at MuleSoft
Julie Craig, Research Director at Enterprise Management Associates, and Reza Shafii, MuleSoft Senior Director of Product Management, discuss some of the common questions and pitfalls businesses have when developing their API strategy.
Best practices & thought leadership on integration from MuleSoft
MuleSoft makes it easy to connect the world's applications, data and devices. With our market-leading Anypoint Platform™, companies are building application networks to fundamentally change the pace of innovation. MuleSoft’s API-led approach to connectivity gives companies new ways to reach their customers, employees and partners. Organizations in more than 60 countries, from emerging companies to Global 500 corporations, use MuleSoft to transform their businesses.