Mobile is not just about apps — it's about a complete shift in the mindset and expectations of consumers. Introducing the Mobile Mind Shift Index: a measure to help you identify how far your customers are on this mind shift. We will show you which groups are moving fastest toward perpetual connectivity and how you can evaluate your own customer base. Then we'll show which strategies companies should use to provide service to those customers and cement loyalty.
Join Forrester analysts Josh Bernoff and Melissa Parrish as they answer key questions such as:
What is the mobile mind shift and why is your company at risk?
What are your competitors doing to understand their customers' view of mobile?
How can your organization serve the needs of perpetually connected customers?
In the age of the customer, digitally empowered customers are no longer sitting back waiting for brands to talk to them. They are seizing new-found opportunities on digital platforms to voice their wants, needs, and expectations. But marketers are disoriented in a world where they are losing influence and trust with their customers and losing control of their brand messages.
In this session, we show what your customer now expects of you and your brand and how to use a brand destination, a brand map, and a brand compass to navigate your quest for market share and mind share.
- Understand the current state of social media adoption in the tech marketplace
- Learn how business technology buyers use social media to make better decisions
- Explore how to sustain customer engagement through online communities
Digital Disruptors create stronger customer relationships, provide better product experiences, and bring products to the market faster. To build the next generation of product experiences and stay competitive YOU must digitally disrupt your own business.
Understanding Your New Customer - A Critical Inflection in the Tech IndustryEllen Daley, Managing Director, and Paul Devine, Director of Total Economic Impact (TEI)[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]57 mins
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