Maggie Colby, Director of Marketing, Intel-GE Care Innovations; Mike Agron, Executive Producer and Co-Founder, WebAttract
Do you wonder how to make webinars part of your marketing mix?
Attend this complimentary webinar and learn how Intel-GE Care Innovations chose webinars as a marketing tactic to attract and educate executive prospects.
You’ll gain insights into the process Intel-GE Care Innovations used to evaluate webinars as a strategy. Learn how their partner, WebAttract, helped them produce a high profile webinar that generated fresh, new sales leads.
Join our panel as they discuss:
- Market situation and desire to build awareness
- Best practices and key metrics that optimized outcomes
- Challenges met and overcome by the webinar team
- Business results and outcomes
- Lessons learned: Before, during and after the webinar
Who Should Attend: Marketing and sales professionals who are responsible for demand generation, raising brand awareness and thought leadership, and are looking for innovative ways a webinar can be used to meet or exceed their commercial outcomes, while delighting their audiences.
About Your Presenters
Maggie is responsible for Consumer and business to business marketing for Intel-GE Care Innovations. She has a deep background in technology marketing. Prior to her current role, Maggie was a Director of Marketing at Intuit and has worked in key marketing positions at companies including Adobe, Cisco, Blue Shield and Virtual Daughters.
Mike is the Co-Founder of WebAttract and has produced and moderated hundreds of webinars for global industry leaders such as BrightTALK, Citrix, Google, IBM, Intel, Microsoft, Oracle, Underwriters Laboratories and other emerging brands. He is a sought after speaker, and an award winning -author of the eBook; WebinarReady™- A Step-by-Step Guide to Hosting Successful Webinars.