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Improve Marketing Data Management to Compete Through Insight

At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing initiative and the ability to access, understand, trust and utilise the information contained within your many data repositories an increasing must have for any business.

In this webinar Jim Roberts will outline the key steps required to understand your data and improve how it is managed and used, via a step by step guide to turn data into information, delivering actionable insight and driving value.
Recorded Jul 17 2014 49 mins
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Presented by
Jim Roberts, Director and Founder, BlacklerRoberts Consultancy
Presentation preview: Improve Marketing Data Management to Compete Through Insight

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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Improve Marketing Data Management to Compete Through Insight
  • Live at: Jul 17 2014 10:00 am
  • Presented by: Jim Roberts, Director and Founder, BlacklerRoberts Consultancy
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