Improving Alignment Between B2B Marketing and Sales in 2017

How to maximize the returns from your biddable media budget

There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?

In this seminar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.

You will learn:

- The minefield of marketing metrics and how you can use data to understand your audience

- Cross-channel cannibalisation and the danger of a silo-mentality

- Why last-click attribution isn’t the answer

- Risk-taking – why it’s not just for James Bond!

Increase digital team skills, company structure/processes, and increase brand awareness online!

Healthcare companies face several challenges when it comes to their digital marketing. They're in one of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.

In this demo of business membership, you will find out how we can help you:

- Launch/roll-out transformation projects that meet essential business goals.
- Create integrated marketing, product, and communications strategies and budgets.
- Improve dashboard/KPI monitoring to communicate value generated.
- Manage and develop internal team resources and skills for ongoing CPD.
- Improve ROI from activities by learning the latest best practice techniques.

With Smart Insights, plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.

The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now. This webinar looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
In this practical webinar, using examples, you will learn how to 
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising 
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising

Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy.

From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan, Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

In this demo, you will get a chance to see:

- How you can apply the RACE planning framework across your marketing with integrated communications.

- How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements.

- A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics.

- The range of e-learning available to you, including our accredited RACE digital marketing strategy course.

- How to use Quick Wins to supplement e-learning through a shorter, practical module.

- Business Membership team dashboard to track and evaluate membership use.

With a Smart Insights Agency Business Membership you can improve the digital marketing services your agency offers and grow your business. You will have full access to our specialist agency resources to review how you win, deliver and retain clients with ready-to-use templates and reports available for rebranding.

Take a look at Business Membership and find out how we can help you achieve your key responsibilities for effective agency growth and management including:

*Pitching and winning new client projects
*Retaining existing clients and growth account techniques
*Delivering successful campaigns that show a high ROI for clients
*Developing marketing skills of team members
*Creating strategy, vision, budgeting and planning
*Building the agency brand including reputation management and thought-leadership

Join the Smart Insights team for an exclusive look around our Business Membership platform and services. We will show how you can improve your agency marketing strategy by using and implementing a range of our step-by-step guides, templates, revenue calculators, pitching documents and reports.

We will also take you inside our comprehensive e-learning platform, Quick Wins micro e-learning, and show you how you can plan, manage and optimize your organization’s goals to help create an integrated marketing strategy that is successful to your and your clients’ needs.

Learn a framework for calculating content ROI

In this practical webinar, you will learn:

* How to ask the right questions of your data
* A framework for calculating content ROI
* How to use actionable insights to adapt and improve your content
* Content marketing trends for 2020

Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.

In this practical webinar, we’ll look at:

* Enhancing the impact of your content strategy in new markets
* Improving the quality of website and mobile copy used for international audiences
* Executing more personalized and scalable localization efforts

Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.

In this practical webinar, you will learn how to:

* Play Offence, not Defence against disruption
* Improve Customer Experience​
* Grow the Business
* Create a Single View of the Customer​

Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy. From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

In this demo, you will get a chance to see:

- How you can apply the RACE planning framework across your marketing with integrated communications
- How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements
- A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics
- The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
- How to use Quick Wins to supplement e-learning through a shorter, practical module.
- Business Membership team dashboard to track and evaluate membership use

Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

In this practical webinar, we’ll look at:

* Revisiting your agency relationships
* Reviewing your use of targeting and data
* Considering the most effective way to report on success

What will be the tech advancements of 2019? And what will have the biggest impact on your email marketing strategy?

We look beyond the smoke and mirrors to bring you the top strategies and tactics that savvy marketers should be focused on this year.

According to PwC, 66% of companies say their leadership does not have a clear vision for the digital future. Our next free webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights, will explain techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.

You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement

The webinar will include examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.

“You’re either remarkable, or invisible"

In the past, your employer may have been one of the main drivers to help identify your skills gaps, investigate the training options available and push you to take different courses.

This is still true to an extent, but with the fast-paced changes in the digital world and the widening variety of skills required to be an effective marketer, the responsibility is more on you to take ownership of your career development and personal learning journey.

This practical webinar will provide you with the key questions to ask yourself, to help you:

- Map out your personal short-term and long-term goals
- Position yourself to make it easier to get promotions or new clients
- Identify the key elements that will motivate you to take action
- Understand the different paths you can take to reach your goals
- Analyze yourself against the 25 top digital marketing skills
- Identify the strengths that could help generate more income (as a consultant)
- Implement a model to become more productive in your day-to-day role

What does UX and Marketing have to do with SEO? Everything. Your job is to serve up content that matches query intent, but how do you approach this? Join us for this webinar and you will learn:

* How to use the Consumer Cross Stitch © Model

* Get insight from your customers using a Customer Empathy Map

* Understand the Stage Of Awareness to the customer’s journey

* Use Keyword Modifiers, the types of terms they use to find things online.

* How to apply this to your sites Information Architecture

How to apply principles of user behaviour in information foraging theory in your site’s UX and map in with both SEO and the Consumer Cross Stitch Model

Marketing will change forever on 25th May when GDPR takes full force - what will this mean for you?

Join us for this practical webinar and you will learn:

• What data is covered under GDPR and how can I be compliant on 25th May 2018?
• What is the difference between consent and legitimate interest and what is the best for my business?
• What rights will my customers have over how I process their data and for how long I can keep it for?
• What impact will E-privacy have on what I have put into place to be GDPR compliant?

You can watch live or via an on-demand recording

What does your brand stand for? Being clear about your brand identity is important for businesses of all sizes. A brand’s identity is the cornerstone of its strategy. The brand is the face of a business expressed through its identity.

This webinar will take you through the classical approach with practical examples that bring this logical, intuitive and creative process to life.

In this 45 minute webinar, you will learn
* The importance of brand identity
* A process for defining your brand vision and identity
* Recommended techniques for creating visions, identities and guidelines based on examples

The webinar will be presented by Debbie Inglis, owner of Brand Transformations, who has over 15 years experience of transforming brands strategically including Yeo Valley, Clarks, McCoy’s (UB), Appletiser (SABMiller) and Glutafin when owned by Danone.

Did you know that only 1 in 7 of people worldwide are native English speakers, leaving six billion people worldwide who aren’t. This shows the potential of localizing marketing for audiences with different languages. But how do you achieve your potential? This practical webinar will explain a strategic approach with examples and actionable takeaways.

The webinar will be presented by Dr Dave Chaffey, co-founder of Smart Insights who will help you review your approach by covering:

- How to audit the current effectiveness of content marketing in different countries
- Define your priorities for localization and translation
- Practical approaches to improve international SEO effectiveness
- Using cultural customization with CRO and testing

In this practical webinar, with American entrepreneur and author of Lean Planning, Tim Berry, you will learn how to develop and execute lean marketing planning based on the latest lean planning techniques:

- How to keep it simple, doing just what you’ll use
- How to develop marketing tactics to execute strategy
- How to set milestones and metrics for tracking and accountability
- How to develop and manage realistic and useful forecasts
- How to execute your planning with regular review and revision
- How to decide when and when not to change the plan

Q1 is a challenging time for retailers worldwide, with revenue targets are at risk of being sabotaged by lower profit margins, high abandoned cart rates, and unsuccessful ad campaign strategies: are you equipped to conquer these challenges?

Join the team at Nosto Solutions for a webinar on January 17th where they will discuss crucial roadblocks blocking your path to Q1 success - as outlined in the recently published Q1 Survival Guide - 2018 Edition.

What you will learn:

The webinar will provide tried and tested personalization strategies to conquer common roadblocks in Q1, which include:

- Profit losses associated with post-December gift returns
- An abandoned cart rate of over 75%
- Cutting through the social media noise to re-engage current customers (and acquire new ones in the process)