Improving Alignment Between B2B Marketing and Sales in 2017

Curated tips and tricks to get the most out of your content in 2020.

With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you. Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.

- Annette’s absolute hacks to supercharge your global content in 2020

- Surefire methods to maximise your reach with actionable content promotion

- How to position your source content for success with an agile localisation strategy

- Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success

Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”

In this practical webinar, we’ll look at:

- How to create content that meets the expectations of your target audience

- How to use search intent to know what users want

- Learn how to identify relevant topics

- How to select the right type of content

We will be joined by Matt Navarra for an hour-long deep dive into the latest social media & martech trends.

Social media trends can be fleeting, but some stick around and become pillars of the social media world.

We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.

Here's what will be covered:

- 3 key trends for 2020

- Discover the next generation of social, technology, and marketing

- Campaign inspiration from leading brands

Personalization of a learning journey can make the difference between engagement and disengagement for employees.

In this practical webinar, we’ll look at:

- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey

Discover the trends that will make an impact on your business at the start of the new decade.

Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties!

Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand:-

- Technology advances that you should be focussed on and those that you can afford to avoid.. for now...

- How to be human

- The importance of back to basics

Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?

Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.

With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:

- How you can engage customers with your website and proposition;

- The importance of acquisition mapping and capturing the right customer information;

- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and

- Examples of the tools you can use and the data you should be collecting to measure and optimise success.

Smart Insights co-founder Dr Dave Chaffey will step you through our latest member research suggesting practical steps that you can take to make your business more competitive in its use of digital marketing. Dave will also cover the skills needed to develop your personal career.

In this webinar you will learn:

- A framework to benchmark your digital capabilities and review future investments

- Examples of how early adopters are using the latest AI-based technologies

- Recommended tools to improve digital results

- Key skills that are important for future success

Join Smart Insights’ Dr Dave Chaffey and Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.

On this webinar, you will learn from:

- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.

By registering to this webinar, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement: https://www.salesforce.com/uk/company/privacy/

How to maximize the returns from your biddable media budget

There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?

In this seminar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.

You will learn:

- The minefield of marketing metrics and how you can use data to understand your audience

- Cross-channel cannibalisation and the danger of a silo-mentality

- Why last-click attribution isn’t the answer

- Risk-taking – why it’s not just for James Bond!

Increase digital team skills, company structure/processes, and increase brand awareness online!

Healthcare companies face several challenges when it comes to their digital marketing. They're in one of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.

In this demo of business membership, you will find out how we can help you:

- Launch/roll-out transformation projects that meet essential business goals.
- Create integrated marketing, product, and communications strategies and budgets.
- Improve dashboard/KPI monitoring to communicate value generated.
- Manage and develop internal team resources and skills for ongoing CPD.
- Improve ROI from activities by learning the latest best practice techniques.

With Smart Insights, plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.

The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now. This webinar looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
In this practical webinar, using examples, you will learn how to 
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising 
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising

Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy.

From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan, Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

In this demo, you will get a chance to see:

- How you can apply the RACE planning framework across your marketing with integrated communications.

- How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements.

- A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics.

- The range of e-learning available to you, including our accredited RACE digital marketing strategy course.

- How to use Quick Wins to supplement e-learning through a shorter, practical module.

- Business Membership team dashboard to track and evaluate membership use.

With a Smart Insights Agency Business Membership you can improve the digital marketing services your agency offers and grow your business. You will have full access to our specialist agency resources to review how you win, deliver and retain clients with ready-to-use templates and reports available for rebranding.

Take a look at Business Membership and find out how we can help you achieve your key responsibilities for effective agency growth and management including:

*Pitching and winning new client projects
*Retaining existing clients and growth account techniques
*Delivering successful campaigns that show a high ROI for clients
*Developing marketing skills of team members
*Creating strategy, vision, budgeting and planning
*Building the agency brand including reputation management and thought-leadership

Join the Smart Insights team for an exclusive look around our Business Membership platform and services. We will show how you can improve your agency marketing strategy by using and implementing a range of our step-by-step guides, templates, revenue calculators, pitching documents and reports.

We will also take you inside our comprehensive e-learning platform, Quick Wins micro e-learning, and show you how you can plan, manage and optimize your organization’s goals to help create an integrated marketing strategy that is successful to your and your clients’ needs.

Learn a framework for calculating content ROI

In this practical webinar, you will learn:

* How to ask the right questions of your data
* A framework for calculating content ROI
* How to use actionable insights to adapt and improve your content
* Content marketing trends for 2020

Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.

In this practical webinar, we’ll look at:

* Enhancing the impact of your content strategy in new markets
* Improving the quality of website and mobile copy used for international audiences
* Executing more personalized and scalable localization efforts

Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.

In this practical webinar, you will learn how to:

* Play Offence, not Defence against disruption
* Improve Customer Experience​
* Grow the Business
* Create a Single View of the Customer​

Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy. From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

In this demo, you will get a chance to see:

- How you can apply the RACE planning framework across your marketing with integrated communications
- How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements
- A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics
- The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
- How to use Quick Wins to supplement e-learning through a shorter, practical module.
- Business Membership team dashboard to track and evaluate membership use

Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

In this practical webinar, we’ll look at:

* Revisiting your agency relationships
* Reviewing your use of targeting and data
* Considering the most effective way to report on success

What will be the tech advancements of 2019? And what will have the biggest impact on your email marketing strategy?

We look beyond the smoke and mirrors to bring you the top strategies and tactics that savvy marketers should be focused on this year.