Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

Dive deep into Google’s organic ecosystem & learn how it really works.

Explore what Google is looking for, how Search has changed, the current Google results page landscape, and upcoming changes.

Webinar benefits:
- Learn what kind of content Google is looking for & where opportunity exists
- Understand how to future-proof your site and its content 
- Get prepared for the future of Google Search

Presenter - Mordy Oberstein, Semrush

Mordy is the Head of Communications at Semrush. A member of Wix’s SEO Advisory Board, Mordy also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He’s also one of the organizers of #SEOchat and a popular industry author writing for Search Engine Land, Search Engine Journal, and more.

Where do we stand with Search in 2022?

How AI can help modern marketing teams tackle challenges in 2022 and reach their email marketing goals.

During this webinar, you will find out more about AI use cases to make your brand’s email marketing program bulletproof.

Webinar benefits:
- Challenges for marketers in 2022 from macroeconomic circumstances to privacy updates
- Most common AI use cases in email marketing such as CLV prediction, content recommendations, and customer journey optimization
- Case studies and AI trends in email marketing
- How to get started with AI in your email marketing program

Presenter - Faruk Aydin, Inbox Suite

With over a decade's experience in B2B and SaaS business, Faruk helps marketers stimulate business growth and increase revenues. He has worked with hundreds of US and European brands from various industries such as e-commerce, retail, financial services, and publishing. Faruk has specialised in email marketing with a particular interest in AI.

AI use cases in email marketing to consider in 2022

Discover easy techniques you can use to generate and capture more traffic to boost sign ups & ROI.

Marketers are missing out on huge amounts of data and subsequent ROI in their current data capture strategy. Save money on lead generation and focus on your current channels running more efficiently!

Webinar benefits:
- Learn advanced data capture techniques explained in detail 
- Discover the cutting-edge martech you can use to implement next-gen forms
- Implement advanced dynamic data to capture data without the need for any details
- Master the perfect landing page with advanced personalisation 

Presenter - Adam Oldfield, Force 24

CEO and Founder of Marketing Automation platform, Force24, Adam’s somewhat of a pioneer of automation having set the company up in 2010. With 20+ years in the industry it goes without saying, what he doesn’t know about marketing isn’t worth knowing!

The Secret Formula to Effective Data Capture

Discover the key trends for successful businesses in 2022 

Join Komal Helyer, VP Marketing @Pure360 & Chair DMA Email Council as she takes you through the changing consumer landscape and innovations in the digital landscape  to uncover key marketing trends you can't afford to miss in 2022

In this webinar you'll learn:
- How consumer needs are evolving
- The innovations in digital technology 
- How marketers must adapt
- Key strategies and tactics you can implement

Presenter - Komal Helyer, Pure 360

Award winning Komal has over 20 years experience in email and digital marketing. VP Marketing at Pure360, Komal leads the Go-to-Market, Retention and Brand strategies at Pure360. A passionate email marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is also a sub Editor @ The Modern Retail and writes for many other publications.  Komal's passion to support greater diversity in the workplace is the driving force behind her commitment to mentoring individuals in the industry, she is also a Mentor @The Girls Network. She has been nominated for many awards and was proud to win Corporate Woman of the Year '19 at the Business Woman's Excellence Awards and to be awarded a Top 50 CX Star accolade in 2021.

Email Marketing Automation & Personalisation Trends 2022

The modern-day marketer is spread thin, there are no two ways about it. This webinar looks at exactly how marketing teams can harness the power of marketing automation to liberate themselves and do more – in less time.

Webinar benefits
- How to build a high-performing email in less than 5 minutes.
- Measuring your campaign success (the correct way) in minutes!
- The secret to a 35% increase on email conversions
- Learn how data capture & segmentation is the key to a skyrocket in engagement
- Building campaigns that can run autonomously for months!

Delivered by Adam Oldfield, CEO and Founder of Marketing Automation platform, Force24, Adam’s somewhat of a pioneer of automation having set the company up in 2010. With 20+ years in the industry it goes without saying, what he doesn’t know about marketing isn’t worth knowing!

How To Save Time And Become A More Effective Marketer

Machines are here to help you beat the competition in your customers' inbox.

Find out how machine learning algorithms can help email marketers from customer acquisition to reactivation throughout all stages of the customer journey.

Webinar benefits:

- Discover the main AI use cases in email marketing
- Learn ways to improve email marketing metrics from case studies and examples from popular brands
- Get actionable insights to increase your email revenues and reduce churn using machine learning algorithms. 
- Find out how to get started with AI in your email marketing programme

How to improve email marketing results using AI and automation

5 best practices to respond to the new expectations of your customers.

Digitalization and COVID changed how consumers interact with businesses. Learn 5 best practices to meet their new expectations.

Webinar benefits:

- What omnichannel means for your business
- Why business locations are essential for consumers
- How the customer journey is a hybrid of online and offline
- How to respond to the new expectations of your customer
- How businesses can embrace local

How to create memorable customer interactions

If you’re a digital marketer, and using email marketing – this is the session for you...

Force24 – the UK’s most talked-about marketing automation platform – have distilled 10 years of email & automation knowledge into one talk! Join Adam Oldfield, CEO & Founder of Force24, as he talks through the secrets to help you improve your email marketing performance.

Webinar benefits:

- Exploring killer content that helps you provide engaging communications
- Discovering the best way to structure your email journeys to create maximum ROI
- The trick to sending the right message, to the right person, at the right time, to skyrocket engagement.
- Using advanced next-level personalization to target specific audiences (and no we’re not talking about ‘Hello [firstname]’!) 
- The key to mastering email deliverability and avoiding the spam filter!

The secrets to successful email marketing

Google have just started rolling out Core Web Vitals (CWV), and updates focusing on providing a better experience for users.

Our recent study which crawled over 2million URLs revealed that only 4% achieved good CWV scores! But don’t be too alarmed – our session will help you understand what this could mean for your website and rankings, and help you consider how best to work with your developers to minimize the impact and get optimized for Google's new Page Experience Ranking Factors.

Webinar benefits:
- Understanding what is measured by Google Core Web Vitals
- How to take actions to minimize the impact on your website
- Tips and tricks for optimization for the short and long term

Are you confused about Core Web Vitals?

Think you know it all? Think again. 

Nearly every marketer uses email marketing, but only a fraction utilise it to achieve maximum ROI. We’re here to show you how.

- Key email marketing techniques to revolutionise the performance of your campaigns 
- Optimising deliverability to ensure your comms get straight into inboxes 
- Structuring email sequences and planning effective email strategies 
- Creating killer content to skyrocket engagement and drive real business results

The Email Marketing Masterclass

The impact of the pandemic has varied significantly in different industry sectors. In this webinar, digital strategist Dr. Dave Chaffey will recommend a strategic review process to compete through more effective integrated marketing communications.

The webinar will cover:
- The strategic foundations of omnichannel communications
- How to review and improve your digital marketing
- Our latest research for benchmarking digital maturity
- Examples of the latest techniques from different sectors

*Originally shown on Jan 27, 2021

10 omnichannel strategy essentials for 2021

Enhancing your digital marketing skills is essential to career progression and having the right skills can help you land your perfect role 

In this practical webinar, we’ll look at:
- Practical trend analysis
- Cross-functional development
- Virtual skilling
- Development planning

Future proof your digital marketing career

AI is becoming the modern email marketer’s best friend as it can personalize the communication, and increase engagement at a scale. Faruk will discuss the main use cases of AI in email marketing, and share the recent trends that we should watch. He will provide actionable tips that will help you boost your revenues from email channel.

During this session, you will learn more on:
- How AI helps manage subscriber data
- How to predict Customer Lifetime Value better
- How you can adopt AI in your email marketing efforts

How AI is transforming email marketing: 5 exciting trends to watch

2020 changed the way brands communicate with consumers, and social media played a key role. We’ll look at some of the top trends that will shape the social media landscape in 2021.

Discover:
- What marketing experts predict will be the top social media trends for 2021
- How brands should be incorporating these trends into their 2021 strategy
- How the rise of socially conscious audiences will shape brand communication
- Ways that brands can use conversational marketing and memetic media to create stronger connections with their audience
- Examples of brands already successfully tapping into these trends

Social media trends 2021

Websites aren’t accessible by default, so it’s our job to remediate them. If your website isn’t accessible, you could be facing an ADA lawsuit. Not to mention, you’re missing out on massive potential revenue from the 26% of the population that has some sort of disability.

Main benefits of web accessibility:

- Gain peace of mind
- Expand market reach
- Boost brand perception
- Mitigate the risk of lawsuits

AI-driven web accessibility and ADA compliance

With another unpredictable year ahead of us, we explore the most important digital marketing trends that will have a lasting impact on your business. Regardless of uncertainty we help you sift through the noise of predictions and bring you the most important trends for the ambitious marketer in 2021

- Take away the essential trends that you can easily apply to your marketing strategy in 2021

You’ll also learn the following:
- The key digital marketing advances in 2020 & how that impacts 2021
- The psychology of consumer behaviour
- The mindset and behaviour of a successful marketer in an unpredictable world

Marketing trends for 2021

With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?

Join Dr. Dave Chaffey, co-founder and content director (Smart Insights), and Andy Wiggans, VP and regional managing director, EMEA (BrightTALK) as they break-down the intricacies of an omnichannel communications growth plan that prompts conversion to online or offline sales while limiting digital silos.

Together, they’ll cover how to support the continued growth of both B2C and B2B organizations by reviewing:
- Important success factors for digital transformation
- Omnichannel communications planning and content marketing strategy
- Quick wins from low and no cost comms

Recession-Proof Digital Transformation

You may not be able to read the minds of your website visitors like a Jedi master but if you can present the right content to them you can provide a great online experience.

In this session we deep dive into how you can leverage customer intelligence to get a greater insight into what your customers want to see when they visit your site so you can build a data-driven content strategy.

A Jedi Approach to Content Strategy

Improving Alignment Between B2B Marketing and Sales in 2017

7 personal development actions you can take to earn more as a Marketer in 2017

Digital Transformation in 2017: How to manage change successfully

8 Big Mistakes Digital Marketers Should Avoid in 2017

5 game-changing marketing automations for 2017

Digital Marketing Priorities 2017

In this webinar, David and Joey will discuss how you can engage individual users along the customer journey by harnessing clever technology to: 
 
• Be timely and present personalised information to users at the right time and stage
• Promote unique content across different touch points to individualise the user experience
• Scale your personalisation effort with trigger based offers to win back or move customers along the journey
• Ultimately increase your website conversion rates and sales revenue 

They will take you through real-life B2B & B2C examples and show you how to overcome challenges marketers face around content personalisation.

Personalising the complete customer experience

Personalisation

Personalization.

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

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Personalising the complete customer experience

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