Personalising the complete customer experience

Learn a framework for calculating content ROI

In this practical webinar, you will learn:

* How to ask the right questions of your data
* A framework for calculating content ROI
* How to use actionable insights to adapt and improve your content
* Content marketing trends for 2020

Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.

In this practical webinar, we’ll look at:

* Enhance the impact of your content strategy in new markets
* Improve the quality of website and mobile copy used for international audiences
* Execute more personalized and scalable localization efforts

Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.

In this practical webinar, you will learn how to:

* Play Offence, not Defence against disruption
* Improve Customer Experience​
* Grow the Business
* Create a Single View of the Customer​

Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy. From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

In this demo, you will get a chance to see:

- How you can apply the RACE planning framework across your marketing with integrated communications
- How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements
- A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics
- The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
- How to use Quick Wins to supplement e-learning through a shorter, practical module.
- Business Membership team dashboard to track and evaluate membership use

Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

In this practical webinar, we’ll look at:

* Revisiting your agency relationships
* Reviewing your use of targeting and data
* Considering the most effective way to report on success