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Sharpening the focus on digital transformation: a case study

The last few years have seen thousands of articles published on digital transformation, but the majority of these reflect a heavily processed view of the reality. Such accounts tend to blur the detail, overexpose the outcomes and incorrectly frame the scope of the transformation journey. This webinar candidly describes how Wex, an award-winning multi-channel photographic retailer, conquered its digital transformation journey; before forecasting the future of digital transformation.

Michael will take you through:

- Key indicators that highlight the need for transformation
- The likely barriers in your transformation journey
- Preparing for success by establishing the right digital and physical platforms
- The hygiene and motivating aspects of content, navigation and personalisation
- The future of digital transformation
Recorded Feb 15 2017 48 mins
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Presented by
Michael Barker, CTO, Wex Photographic
Presentation preview: Sharpening the focus on digital transformation: a case study

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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Sharpening the focus on digital transformation: a case study
  • Live at: Feb 15 2017 12:00 pm
  • Presented by: Michael Barker, CTO, Wex Photographic
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