Getting Personalisation Right: 10 Best Practices to Improve Conversion

Presented by

Dr Dave Chaffey of Smart Insights and Amaar Mohammadally of Monetate

About this talk

Learn practical personalisation techniques to engage and convert more of your website visitors. In this practical webinar, Dr Dave Chaffey of Smart Insights and Amaar Mohammadally of Monetate will explain the options for improving your use of personalisation through the customer journey including: * How to use KPIs to review your current and future use of personalisation * The latest trends in personalisation capabilities for E-commerce * Moving from rules-based triggers to using Artificial Intelligence and Machine Learning to scale your personalisation * Best practices to increase your website conversion rates and sales revenue The webinar will feature case studies from a range of sectors which showcase tactics to improve conversion for new and existing customers. Register today!

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Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.